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Dover Today
By the People, for the People
hey balu Expands U.S.-Printed Personalized Pet Gift Collection
Online retailer formalizes nationwide availability of custom pet apparel, home decor, and wall art.
Published on Feb. 27, 2026
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hey balu, an online retailer focused exclusively on personalized pet gifts, has announced the expansion of its U.S.-printed collection of custom-designed pet apparel, home decor, and wall art. The company confirmed that the expanded lineup is now available nationwide, reinforcing its commitment to made-to-order production and domestic manufacturing standards within the personalized pet sector.
Why it matters
The expansion reflects hey balu's singular focus on the growing personalized pet gifts market, a segment that has seen sustained consumer demand as pet ownership and humanization trends continue. Maintaining domestic printing is a key operational priority for the company, allowing it to manage production processes and fulfill orders to U.S. customers.
The details
The expanded collection increases the number of available layout options and design formats across hey balu's core product categories, which include hoodies, sweaters, blankets, and wall art created from customer-submitted pet photos. Each item is manufactured individually based on the customer's own pet image and text. The company stated that no changes have been made to its direct-to-consumer distribution model, with all orders placed exclusively through its website.
- hey balu announced the expansion on February 19, 2026.
The players
hey balu
A U.S.-based online retailer exclusively dedicated to personalized pet gifts, headquartered in Dover, Delaware.
Niklas Mallmann
A company spokesperson for hey balu.
What they’re saying
“The expansion reflects our continued commitment to individualized production within the personalized pet space. Every product begins with a customer's own pet image, and each order is manufactured individually rather than drawn from pre-printed inventory.”
— Niklas Mallmann, Company Spokesperson
“Maintaining domestic printing is a structural element of our operations. It allows us to manage production processes in alignment with our established quality and fulfillment standards across all personalized pet products.”
— Niklas Mallmann, Company Spokesperson
What’s next
hey balu confirmed that the expanded collection is now available nationwide through its website, where customers can initiate the personalization process to create custom pet-themed apparel, home decor, and wall art.
The takeaway
By deepening its focus on personalized pet gifts and maintaining domestic manufacturing, hey balu is positioning itself to capitalize on the growing consumer demand for customized pet products and the preference for U.S.-made goods within the e-commerce space.
