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Dover Today
By the People, for the People
hey balu Expands U.S.-Printed Personalized Pet Gift Collection
Online retailer formalizes nationwide availability of custom pet apparel, home decor, and wall art.
Published on Feb. 27, 2026
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hey balu, an online retailer exclusively focused on personalized pet gifts, has announced the expansion of its U.S.-printed collection of custom-designed pet apparel, home decor, and wall art. The company confirmed that the expanded lineup is now available nationwide, reinforcing its continued emphasis on made-to-order production and domestic manufacturing standards within the personalized pet sector.
Why it matters
The expansion reflects hey balu's singular focus on the personalized pet gifts market, a segment that has seen sustained growth as consumers increasingly view pets as integral household members. By maintaining domestic printing and an individualized production model, hey balu aims to provide a consistent customer experience and quality standards across its pet-exclusive product catalog.
The details
The expanded collection includes new design formats and layout options across hey balu's core product categories, such as hoodies, sweaters, blankets, and wall art. Each item is created separately using customer-submitted pet photographs and text. The company stated that all products are printed within the United States, enabling structured production workflows and standardized fulfillment processes for domestic customers.
- hey balu announced the expansion on February 19, 2026.
The players
hey balu
A U.S.-based online retailer exclusively dedicated to personalized pet gifts, headquartered in Dover, Delaware.
Niklas Mallmann
A company spokesperson for hey balu.
What they’re saying
“The expansion reflects our continued commitment to individualized production within the personalized pet space. Every product begins with a customer's own pet image, and each order is manufactured individually rather than drawn from pre-printed inventory.”
— Niklas Mallmann, Company Spokesperson
“Maintaining domestic printing is a structural element of our operations. It allows us to manage production processes in alignment with our established quality and fulfillment standards across all personalized pet products.”
— Niklas Mallmann, Company Spokesperson
What’s next
hey balu confirmed that the expanded collection is now available nationwide through the company's website, where customers can initiate the personalization process.
The takeaway
By deepening its focus on personalized pet gifts and maintaining a domestic manufacturing model, hey balu aims to provide a consistent, high-quality customer experience within a growing market segment driven by the trend of pet humanization.
