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Baboo Travel Retains B Corp Certification for 2026, Reinforcing Commitment to Responsible Tourism
Travel company's renewal confirms adherence to gold-standard benchmarks for social and environmental performance
Published on Feb. 8, 2026
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Baboo Travel has officially renewed its B Corp certification for 2026, marking a significant milestone in the company's mission to redefine the travel industry. This renewal confirms the company's continued adherence to independently verified, gold-standard benchmarks for social and environmental performance, accountability, and transparency.
Why it matters
The B Corp certification is a rigorous standard that requires companies to prioritize stakeholders over shareholders, proving that profit and purpose can operate in tandem to benefit workers, customers, local communities, and the planet. Baboo Travel's renewal demonstrates its ongoing commitment to responsible tourism practices that support local economies and promote the preservation of cultural and natural heritage.
The details
The 2026 renewal follows a comprehensive B Impact Assessment that analyzed Baboo Travel's entire operational framework, including its supply chain ethics, governance transparency, and the environmental footprint of its custom-designed journeys. Unlike standard industry certifications, B Corp status requires companies to undergo periodic reassessment, ensuring they don't just maintain their standards, but actively improve upon them.
- Baboo Travel has officially renewed its B Corp certification for 2026.
The players
Baboo Travel
A B Corp certified travel platform connecting travelers with local experts to design custom journeys, operating as Baboo Travel PBC and incorporating Be Mexico and Be Peru DMC.
Paul Sarfati
The founder and CEO of Baboo Travel.
B Lab
A global nonprofit that awards B Corp status to businesses that prioritize stakeholders over shareholders.
What they’re saying
“Travel has a direct economic and social footprint. Our responsibility is to ensure that growth benefits destination communities while reducing negative environmental impact.”
— Paul Sarfati, Founder and CEO of Baboo Travel
What’s next
Baboo Travel will continue to undergo periodic B Impact Assessments to ensure it maintains and improves upon its responsible tourism practices.
The takeaway
Baboo Travel's renewed B Corp certification demonstrates its long-term commitment to sustainable and ethical travel practices, setting an example for the industry and providing travelers with the assurance that their journeys are having a positive impact on local communities and the environment.
