Barron Trump Launches SOLLOS Yerba Mate Beverage Company

The 20-year-old co-founder aims to tap into the growing energy drink market with a plant-based alternative.

Apr. 12, 2026 at 5:10am

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A high-end, photorealistic studio still-life photograph featuring a sleek glass bottle filled with a vibrant green yerba mate beverage, accompanied by fresh pineapple and coconut slices, conceptually representing the premium, health-conscious positioning of the SOLLOS Yerba Mate brand.SOLLOS Yerba Mate's debut flavors aim to capture the refreshing, energizing appeal of a premium plant-based beverage.Washington Today

Barron Trump, the youngest son of former President Donald Trump, is launching a new herbal tea-based energy drink company called SOLLOS Yerba Mate. The company has raised $1 million from private investors and plans to debut its first flavors, pineapple and coconut, in May. Barron Trump is listed as one of five directors of the Florida-based startup, which is also registered in Delaware. The global energy drink market is projected to exceed $125 billion by the early 2030s, highlighting the potential opportunity for SOLLOS to gain traction as a plant-based, healthier alternative.

Why it matters

Barron Trump's foray into the beverage industry, particularly the fast-growing energy drink market, represents his latest business venture outside of politics. At 20 years old, he is pursuing entrepreneurial opportunities rather than directly following in his father's footsteps into public office. The success of SOLLOS could establish Barron as a rising business leader in his own right, separate from his family's political legacy.

The details

SOLLOS Yerba Mate Inc. was incorporated in Florida in December and is also registered in Delaware. Barron Trump is listed as one of five directors, along with Rodolfo Castello, Valentino Gomez, Stephen Hall, and Spencer Bernstein. Bernstein serves as the company's chairman, while Hall is the vice president. Hall and Bernstein are reported to be former classmates of Trump's from Oxbridge Academy in West Palm Beach, Florida. The company has raised $1 million from private investors and plans to debut its first flavors, pineapple and coconut, in May. SOLLOS is positioning itself as a caffeinated, plant-based alternative to traditional coffee-based energy drinks.

  • SOLLOS Yerba Mate Inc. was incorporated in Florida in December.
  • SOLLOS plans to debut its first flavors, pineapple and coconut, in May.

The players

Barron Trump

The 20-year-old son of former President Donald Trump and co-founder of SOLLOS Yerba Mate Inc.

SOLLOS Yerba Mate Inc.

A herbal tea-based energy drink startup co-founded by Barron Trump, aiming to tap into the growing energy drink market.

Spencer Bernstein

The chairman of SOLLOS Yerba Mate Inc.

Stephen Hall

The vice president of SOLLOS Yerba Mate Inc. and a former classmate of Barron Trump's.

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What’s next

SOLLOS Yerba Mate Inc. plans to debut its first flavors, pineapple and coconut, in May.

The takeaway

Barron Trump's foray into the energy drink market with SOLLOS Yerba Mate represents his latest entrepreneurial venture outside of politics, showcasing his growing business interests and potential to establish himself as a rising leader separate from his family's political legacy.