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National Laundry Day: America's Laundry Habits Revealed
New survey data shows how often Americans do laundry and what they wash most
Apr. 8, 2026 at 4:22pm
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A new nationwide survey released today in honor of National Laundry Day has uncovered fascinating insights into Americans' laundry habits. The survey, conducted by the American Laundry Association, polled over 5,000 adults across the country to understand how often they do laundry, what types of items they wash most frequently, and other details about their personal laundering routines.
Why it matters
Understanding the nation's laundry habits provides valuable data for detergent brands, appliance manufacturers, and the broader home goods industry to better cater to consumer needs. The survey results also offer a unique window into the daily lives and domestic routines of Americans, shedding light on how people manage one of life's most mundane yet essential chores.
The details
According to the survey, the average American does laundry 1.7 times per week, with the majority (54%) washing clothes 1-2 times weekly. Unsurprisingly, the most commonly washed items are t-shirts, socks, and underwear, followed by jeans, towels, and bedding. Interestingly, 12% of respondents admitted to only washing their sheets once a month or less. The survey also revealed regional differences, with residents of the Northeast doing laundry more frequently than those in the South or Midwest.
- The survey was conducted in March 2026 in honor of National Laundry Day on April 15th.
The players
American Laundry Association
A trade organization representing manufacturers, distributors, and retailers in the laundry and home goods industry.
What they’re saying
“These survey results give us valuable insights into the laundry habits of modern Americans, from how often they wash to what items they prioritize. This data will help our members better serve consumer needs.”
— Samantha Wilkins, Executive Director, American Laundry Association
The takeaway
As Americans continue to navigate the demands of modern life, understanding the nation's laundry routines provides a unique window into domestic habits and offers opportunities for brands to innovate products and services that better meet consumer needs.
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