NWSL Aims for Global Reach with Rodman and Wilson Returns

League creates 'Rodman Rule' to retain top talent as it eyes growth in attendance, viewership, and sponsorship

Mar. 14, 2026 at 1:04pm

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The 2026 NWSL season opener between the Washington Spirit and Portland Thorns marked a pivotal moment for the league, with the returns of star players Trinity Rodman and Sophia Wilson underscoring the NWSL's focus on investing in its top talent to compete on a global scale. The league has implemented the 'Rodman Rule,' allowing teams to exceed the salary cap for designated high-impact players, in a bid to retain its biggest names in the face of lucrative offers from European clubs.

Why it matters

The NWSL's shift towards a 'Designated Player' model similar to MLS represents a fundamental change in the league's approach to player compensation, as it recognizes the need to financially compete with the growing power of European women's leagues. Retaining star players like Rodman and Wilson is crucial for the NWSL to insert itself into the broader sports and cultural conversation and attract a wider audience.

The details

The 'Rodman Rule,' or High Impact Player rule, allows NWSL teams to exceed the salary cap to sign designated players. This comes after Rodman nearly left the league for lucrative offers from Europe, highlighting the limitations of the previous salary cap structure. Beyond Rodman, the NWSL is also focused on showcasing established stars like Wilson and nurturing emerging talents like Portland's Olivia Moultrie. The league is targeting 'vibe shifters' - younger audiences who discover the NWSL through social media and influencer marketing - as part of its strategy to grow attendance, viewership, and sponsorship revenue.

  • The 2026 NWSL season opener between the Washington Spirit and Portland Thorns took place on March 14, 2026.
  • The 'Rodman Rule' was implemented prior to the 2026 season.

The players

Trinity Rodman

A world-class NWSL player with a large social media following, making her a key figure in attracting new fans and sponsors.

Sophia Wilson

An established NWSL star who has returned to the league.

Jessica Berman

The NWSL Commissioner who has emphasized the need to insert the league into the broader sports and cultural conversation.

Mallory Swanson

An NWSL player who has returned to the league following maternity leave, a testament to the progress made in supporting players' lives both on and off the field.

Olivia Moultrie

An emerging talent playing for the Portland Thorns.

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What’s next

The NWSL is targeting 'vibe shifters' - younger audiences who discover the NWSL through social media and influencer marketing - as part of its strategy to grow attendance, viewership, and sponsorship revenue.

The takeaway

The NWSL is entering a new era, one defined by investment in its players, a commitment to growth, and a recognition of the importance of star power. While challenges remain, the league's proactive approach and the dedication of its players and fans suggest a bright future for the NWSL.