Mazda U.S. CEO Optimistic About 2026 Sales Rebound

Mazda North America president Tom Donnelly sees major turnaround after recent downturn.

Mar. 3, 2026 at 2:39am

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Mazda Motor Corp. has experienced steady increases in U.S. sales in recent years, but the automaker has seen a downturn over the past six months. However, Tom Donnelly, president and CEO of Mazda North American operations, is optimistic about a major sales rebound in 2026.

Why it matters

Mazda's performance in the U.S. market is a key indicator of the company's overall health and competitiveness. A sales rebound would signal that Mazda has weathered recent challenges and is poised for growth, which could have implications for the brand's future product plans and investments.

The details

Donnelly cited several factors that he believes will drive Mazda's U.S. sales recovery, including the launch of refreshed versions of popular models like the CX-5 SUV. He also expressed confidence that Mazda can navigate ongoing issues like tariffs that have impacted the automotive industry.

  • Mazda has seen steady U.S. sales increases in recent years.
  • Over the past six months, Mazda has experienced a sales downturn in the U.S. market.
  • Donnelly is optimistic about a major sales rebound for Mazda in 2026.

The players

Tom Donnelly

President and CEO of Mazda North American operations.

Mazda Motor Corp.

A Japanese automaker that has seen steady increases in U.S. sales in recent years before a recent downturn.

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What they’re saying

“Mazda Motor Corp., which saw steady increases to U.S. sales in recent years before a downturn over the past six months, anticipates a major rebound in 2026.”

— Tom Donnelly, President and CEO of Mazda North American operations

The takeaway

Mazda's anticipated sales rebound in the U.S. market in 2026 suggests the automaker has weathered recent challenges and is poised for growth, which could lead to new product investments and a strengthening of the brand's position in the competitive North American automotive landscape.