Henkel Registers Four Trademarks in Russia

European chemical company behind Persil detergent brand expands presence in Russian market

Feb. 28, 2026 at 5:40am

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The European chemical concern Henkel, known for producing Persil detergent, has registered four trademarks in Russia according to data from the Russian patent office Rospatent.

Why it matters

Henkel's trademark registrations indicate the company's intent to maintain a commercial presence in Russia despite ongoing economic and political tensions between Russia and the West. This move could provide Russian consumers continued access to Henkel's popular household brands.

The details

According to the report, Henkel has registered four trademarks in Russia, likely covering some of its major product lines. The specific products or brands covered by the new trademarks were not disclosed. Henkel's decision to expand its trademark portfolio in Russia comes as many Western companies have scaled back operations or exited the Russian market entirely in recent years.

  • Henkel registered the four trademarks in Russia in February 2026 according to Rospatent data.

The players

Henkel

A European chemical company that produces a variety of consumer and industrial products, including the popular Persil detergent brand.

Rospatent

The Russian Federal Service for Intellectual Property, the government agency responsible for registering trademarks and patents in Russia.

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The takeaway

Henkel's move to expand its trademark presence in Russia suggests the company sees ongoing commercial opportunities in the market, even as other Western firms have pulled back. This reflects Henkel's strategic focus on maintaining a foothold in Russia despite the challenging geopolitical environment.