Mobile Truck Advertising Companies Dominate OOH Market

Industry veteran Nick Coston shares his take on the hottest outdoor advertising products in the market.

Published on Feb. 24, 2026

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According to media buyer and salesperson Nick Coston, mobile truck advertising companies, whether digital or static, are currently the hottest outdoor advertising products on the market. Coston cites the growth of mobile truck networks in the past 3 years, the ability of mobile trucks to reach areas where traditional OOH is restricted, and their use in advocacy and political advertising as key factors behind their dominance.

Why it matters

The rise of mobile truck advertising highlights the industry's evolution and the increasing importance of flexible, adaptable OOH solutions. As traditional OOH faces challenges, mobile trucks provide advertisers with new ways to reach audiences and circumvent regulatory hurdles, making them an indispensable part of modern OOH media plans.

The details

Coston points to the growth of mobile truck advertising companies like LED Truck Media, Can't Miss Us, Rolling Box Media, and others as evidence of the segment's dominance. Mobile trucks can access areas where traditional OOH is restricted, especially for advocacy and political advertising, and can be deployed quickly with multiple creative executions. Some companies, like Las Vegas-based FLO Advertising, are even incorporating advanced technologies like Hypervsn 3D holographic displays into their mobile truck offerings.

  • In the past 3 years, mobile truck advertising networks have seen significant growth.
  • Coston has been working with the 'granddaddy' of mobile truck companies, Do It Outdoors, since 2001 when they were the mobile truck company of choice for Clear Channel Outdoor on the East Coast.

The players

Nick Coston

A media buyer and salesperson who has been writing opinion pieces for the OOH industry for 10 years, and is currently the VP of Sales and Sales Strategies for Moving Walls, a Singapore-based media and ad tech company, in the Americas.

Do It Outdoors

The 'granddaddy' of mobile truck advertising companies, which Coston has been working with since 2001 when they were the mobile truck company of choice for Clear Channel Outdoor on the East Coast.

FLO Advertising

A Las Vegas-based mobile truck advertising company that uses Hypervsn 3D holographic technology in their displays.

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What they’re saying

“Simply look at the growth of mobile truck networks in the last 3 years alone, companies like LED Truck Media, Can't Miss Us, Rolling Box Media, Lime Media, LUX Media, Adgile Media, MVS Media Group, Legend LED Trucks, FLO Advertising and Do It Outdoors to name a few.”

— Nick Coston, Media Buyer and Salesperson (billboardinsider.com)

The takeaway

The rise of mobile truck advertising companies highlights the evolving nature of the OOH industry, as advertisers seek more flexible and adaptable solutions to reach audiences. Mobile trucks' ability to access restricted areas and quickly deploy multiple creative executions makes them an increasingly indispensable part of modern OOH media plans.