Bask & Lather Co. Offers Natural Haircare Solutions for Valentine's Day

The brand's focus on scalp health and botanical ingredients reflects growing consumer trends in the haircare industry.

Published on Feb. 14, 2026

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Shaina Rainford established Bask & Lather Co. to provide natural haircare solutions for hair growth, inspired by her younger sister's hair loss experience. The brand's products, such as the Scalp Stimulator Hair Growth Oil and Hydrating Hair Mist, exemplify industry trends towards scalp health, multi-functional products, and the use of botanical ingredients like shea and mango butters.

Why it matters

Bask & Lather's offerings tap into the growing consumer demand for targeted, effective haircare solutions, particularly within the Black community. The brand's focus on scalp health, natural ingredients, and streamlined routines reflects broader industry shifts towards holistic haircare and 'skinimalism' in beauty.

The details

Bask & Lather's Scalp Stimulator Hair Growth Oil is formulated with rosemary, mint, and omega fatty acids to nourish the scalp, improve circulation, and stimulate hair growth. The brand's Hair Elixir Oil serves as a pre-poo treatment, heat protectant, and hot-oil treatment, simplifying haircare routines. The Stimulating Scalp & Hair Balm, featuring shea and mango butters, provides extended hydration and shine, catering to the demand for natural, botanical ingredients. The Strengthen Hair Shampoo offers a pH-balanced, sulfate-free formula that cleanses without stripping natural oils. The Hydrating Hair Mist, containing aloe vera, avocado, and glycerin, enhances hair absorption of conditioners and oils while soothing scalp itchiness.

  • Bask & Lather Co. was founded by Shaina Rainford.
  • The brand's products are being highlighted for Valentine's Day 2026.

The players

Bask & Lather Co.

A haircare brand that provides natural solutions for hair growth, founded by Shaina Rainford.

Shaina Rainford

The founder of Bask & Lather Co., who was inspired to start the brand after her younger sister's hair loss experience.

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The takeaway

Bask & Lather Co.'s natural haircare solutions, with their focus on scalp health and botanical ingredients, reflect the growing consumer demand for targeted, effective haircare products, particularly within the Black community. The brand's offerings align with broader industry trends towards holistic haircare and simplified routines.