Omnicom Merges Golin and Ketchum

Holding company consolidates PR agencies as it reshapes communications portfolio after Interpublic acquisition.

Published on Feb. 10, 2026

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Omnicom is merging its public relations agencies Golin and Ketchum to create a single brand agency, a major consolidation inside Omnicom Public Relations Group as the holding company begins reshaping its communications portfolio in the wake of its acquisition of Interpublic. The combined agency will be led by Golin chief executive Matt Neale as CEO, with Ketchum's Tamara Norman serving as global president.

Why it matters

The merger of Golin and Ketchum represents a significant consolidation in the public relations industry as Omnicom looks to streamline its communications offerings and better serve clients following its acquisition of rival holding company Interpublic. The move reflects broader trends of agency holding companies reshaping their portfolios to adapt to changing client needs and industry dynamics.

The details

According to an internal memo, the combined Golin-Ketchum agency will retain their individual brands during the integration. In a separate move, Omnicom is folding Porter Novelli into FleishmanHillard, with Porter Novelli becoming a dedicated brand within FleishmanHillard rather than operating as a standalone agency. Omnicom Public Relations Group CEO Chris Foster said the two agencies are closely aligned in corporate affairs, reputation, and purpose and social impact, and that the new structure is designed to connect teams and offerings in a way that makes delivery more consistent across markets.

  • On February 10, 2026, Omnicom announced the merger of Golin and Ketchum.

The players

Matt Neale

Chief executive of Golin, who will serve as CEO of the combined Golin-Ketchum agency.

Tamara Norman

Ketchum's US CEO, who will serve as global president of the combined Golin-Ketchum agency.

Chris Foster

CEO of Omnicom Public Relations Group, who framed the moves as part of a broader effort to define what a modern PR and communications organization should look like following the IPG acquisition.

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What they’re saying

“The new structure is designed to connect teams and offerings in a way that makes delivery more consistent across markets.”

— Chris Foster, CEO, Omnicom Public Relations Group (Capitol Communicator)

What’s next

The integration of Golin and Ketchum is expected to take place over the coming months as the agencies work to align their teams and offerings under the new combined structure.

The takeaway

The merger of Golin and Ketchum, along with the integration of Porter Novelli into FleishmanHillard, reflects Omnicom's broader strategy to streamline its public relations portfolio and better position the holding company to serve clients in a rapidly evolving communications landscape following its acquisition of Interpublic.