TJ Oshie to Appear in Michelob ULTRA's Super Bowl LX Commercial

The former USA Hockey star will represent the sport in the upcoming Olympic-themed ad.

Feb. 6, 2026 at 9:31pm

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Retired NHL player TJ Oshie has been selected by Michelob ULTRA to appear in the company's Super Bowl LX commercial, which will also feature Hollywood actor Kurt Russell, Olympic gold medalist Chloe Kim, and actor Lewis Pullman. The 60-second spot is centered around celebrating the upcoming 2026 Milano Cortina Winter Olympics, with Oshie representing the hockey community.

Why it matters

Michelob ULTRA's decision to feature Oshie in their Super Bowl ad highlights the growing popularity and prominence of hockey, especially with the return of NHL players to the Winter Olympics for the first time since 2014. Oshie's inclusion helps promote USA Hockey and the upcoming Olympic games to a massive Super Bowl audience.

The details

The commercial, titled "The ULTRA Instructor", will show Oshie hitting the slopes with Russell, Kim, and Pullman in a fun, competitive spirit. Oshie was specifically chosen by Michelob ULTRA to represent the hockey community, given his status as a NHL champion, Olympic shootout hero, and fan-favorite player. The ad is part of the company's broader campaign to celebrate Team USA ahead of the 2026 Winter Olympics.

  • The Super Bowl LX will take place on February 9, 2026.
  • The 2026 Milano Cortina Winter Olympics will be held from February 6-22, 2026.

The players

TJ Oshie

A retired NHL right-wing who won the Stanley Cup in the 2017-18 season and is known for his success in Olympic shootouts, representing the hockey community in Michelob ULTRA's Super Bowl commercial.

Kurt Russell

A Hollywood actor who portrayed Herb Brooks, the coach of the 1980 "Miracle on Ice" U.S. Olympic hockey team, appearing alongside Oshie in the Michelob ULTRA commercial.

Chloe Kim

An Olympic gold medalist snowboarder, also featured in the Michelob ULTRA Super Bowl commercial alongside Oshie and Russell.

Lewis Pullman

An actor who will appear in the Michelob ULTRA Super Bowl commercial with Oshie, Russell, and Kim.

Michelob ULTRA

The beer brand that is sponsoring the Super Bowl commercial featuring Oshie and other athletes, as part of their campaign to celebrate Team USA ahead of the 2026 Winter Olympics.

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What they’re saying

“What a great thing for hockey. I couldn't be more humbled and appreciative that they selected me to be in this commercial. I think it shows you how far hockey has come. And I think hockey is really building a lot of momentum here and I can't thank Michelob ULTRA enough for having me step in there.”

— TJ Oshie (The Sporting News)

“What an amazing experience ... It was a really cool, eye opening experience, being on a set like that. I was just so ecstatic when my agents called and told me [about] this opportunity. [I said] 'show me where to sign.' It was a a cool, eye-opening experience, being on a set like that. That's not something the hockey players typically do ... I'm super humbled that they chose me to represent Team USA in a Super Bowl commercial with the Olympics coming up.”

— TJ Oshie (The Sporting News)

What’s next

Oshie will also cover the upcoming 2026 Winter Olympics as a broadcaster for NBC, providing additional exposure for USA Hockey.

The takeaway

Michelob ULTRA's decision to feature TJ Oshie, a former USA Hockey star, in their high-profile Super Bowl commercial is a testament to the growing popularity and prominence of hockey, especially with the return of NHL players to the Winter Olympics. This exposure will help promote the sport and the upcoming 2026 Milano Cortina Games to a massive audience.