Riley Gaines features baby daughter in new apparel ad

Conservative influencer brings infant Margot to XX-XY Athletics commercial

Feb. 3, 2026 at 4:07pm

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Riley Gaines, a conservative influencer and OutKick host, has featured her infant daughter Margot in a new commercial for the activist sportswear brand XX-XY Athletics. The commercial shows Gaines holding Margot as voiceovers of criticism and praise play in the background, concluding with Gaines stating "Only one opinion matters to me. Her's."

Why it matters

Gaines has become a prominent figure in the debate over women's sports, and her decision to include her baby daughter in the commercial highlights her efforts to set an example of parenting and family values for her supporters.

The details

In the commercial, the camera zooms out to reveal Gaines holding her infant daughter Margot. Gaines and her husband, Louis Barker, have discussed their approach to parenting Margot, emphasizing the importance of presenting a united front and setting a positive example for their daughter.

  • Margot was born in September 2025.
  • The commercial was released on February 3, 2026.

The players

Riley Gaines

A conservative influencer and host of the OutKick podcast, who has become a prominent figure in the debate over women's sports.

Margot

Gaines' infant daughter, who has made appearances with her parents at political events and in media.

Louis Barker

Gaines' husband, who has discussed the importance of presenting a united front and setting a positive example for their daughter.

XX-XY Athletics

An activist sportswear brand that has featured Gaines in its promotions.

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What they’re saying

“Only one opinion matters to me. Her's.”

— Riley Gaines (Fox News)

“I want Margot and however many kids we have to look at us and be like, 'Oh yeah, mommy and daddy together and then we're all here, we're hanging out.'”

— Louis Barker, Gaines' husband (Fox News)

“It makes sense and I think to set that example is an example that kids are lacking No. 1. Like, we see that in how whether it's kids who think that there's no consequences.”

— Riley Gaines (Fox News)

What’s next

Gaines and Barker are expected to continue featuring Margot in their public appearances and media promotions as they work to set an example of family values for their supporters.

The takeaway

Gaines' decision to include her infant daughter in the XX-XY Athletics commercial reflects her efforts to balance her political activism with her role as a parent, highlighting the importance of presenting a united front and setting a positive example for her child.