Moore Announces Dan Thain as Chief Integrated Creative Officer

Thain will lead integrated creative strategy, advancing breakthrough work that will accelerate growth and opportunity for Moore's clients.

Feb. 3, 2026 at 6:31am

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Moore, a leading constituent experience management (CXM) company, has announced that Dan Thain has joined the organization as chief integrated creative officer. In this role, Thain will set the strategic direction for Moore's integrated creative function and oversee the digital creative team, with a focus on developing innovative, high-impact work that can be deployed across audiences and channels to accelerate growth and deliver measurable results for Moore's clients.

Why it matters

Moore's commitment to combining creativity, data, and technology to drive real impact is what drew Thain to the company, and his leadership is expected to advance creative innovation, accelerate client growth, and support new business development, ensuring Moore continues to deliver high-performing creative solutions that help more people experience the joy of giving.

The details

Thain joins Moore from Blue State, where he served as chief fundraising strategist and creative director. During his tenure, he led campaign strategies and creative vision for Blue State's nonprofit fundraising practice, contributing to efforts for some of America's most trusted purpose-driven brands. In his new role at Moore, Thain will set the strategic direction for the company's integrated creative function and oversee the digital creative team, with a focus on developing innovative, high-impact work that can be deployed across audiences and channels to accelerate growth and deliver measurable results for Moore's clients.

  • Thain joined Moore in February 2026.

The players

Dan Thain

The new chief integrated creative officer at Moore, who previously served as chief fundraising strategist and creative director at Blue State.

Janet Tonner

The president of Moore Media & Digital.

Gretchen Littlefield

The chief executive officer of Moore.

Moore

A leading constituent experience management (CXM) company.

Blue State

The organization where Thain previously served as chief fundraising strategist and creative director.

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What they’re saying

“I'm excited to join Moore at a time when the company is attracting the best talent in the industry and working with many of the world's most respected purpose-driven brands. Moore's commitment to combining creativity, data, and technology to drive real impact is what drew me here, and I'm looking forward to helping our clients grow and advance their missions.”

— Dan Thain

“Dan is an exceptional addition to our leadership team. His innovative approach to creative, combined with our advanced digital strategy, audience insights, and AI-enabled personalization, will further elevate Moore's creative capabilities and help our clients build brands, drive fundraising, mobilize advocacy, increase member engagement, and more.”

— Janet Tonner, President of Moore Media & Digital

“Dan's experience leading large-scale creative strategy and his expertise in data-driven storytelling bring a powerful new dimension to our organization. His vision and industry perspective will help shape the next chapter of creative innovation at Moore and strengthen how we serve our clients.”

— Gretchen Littlefield, Chief Executive Officer of Moore

The takeaway

Moore's hiring of Dan Thain as chief integrated creative officer signals the company's commitment to combining creativity, data, and technology to drive real impact for its clients, as Thain's innovative approach and expertise in data-driven storytelling are expected to further elevate Moore's creative capabilities and help its clients achieve their goals.