Billboard Touting 'Trump Accounts' Airs in Times Square

Nicki Minaj joins forces with President for new kid investment initiative

Jan. 28, 2026 at 8:15pm

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The Treasury Department has launched a Times Square advertising campaign to encourage families to sign up for 'Trump accounts', a new investment program for children born between 2025-2028 that provides a $1,000 federal seed contribution. The accounts, part of the 'One Big Beautiful Bill Act', will be officially unveiled at a Washington summit attended by President Trump, Treasury Secretary Scott Bessent, and others.

Why it matters

The 'Trump accounts' represent a major new government investment program aimed at providing all American children born in the mid-2020s with a financial head start. The accounts are seen as a signature policy initiative of the Trump administration, with the president's name directly attached to the program.

The details

The Times Square billboard promotes the 'Trump Accounts' as a way to 'jumpstart the American Dream', urging parents to register their children by filing 'IRS Form 4547'. The accounts will be funded by the federal government on July 4, 2026, the country's 250th anniversary. Tech mogul Michael Dell has already pledged over $6 billion to support the program, which will allow parents to contribute up to $5,000 annually on top of the initial $1,000 government seed money.

  • The Times Square ad campaign kicked off at midnight on January 29, 2026.
  • The Washington summit promoting the 'Trump Accounts' is slated for January 29, 2026.
  • The federal government will fund the 'Trump Accounts' on July 4, 2026, the country's 250th anniversary.

The players

President Trump

The former U.S. president whose name is directly attached to the new 'Trump Accounts' investment program for children.

Scott Bessent

The current U.S. Treasury Secretary who is expected to reveal new corporate contributors to the 'Trump Accounts' program at the upcoming Washington summit.

Mike Johnson

The Republican House Speaker from Louisiana who will be attending the Washington summit to promote the 'Trump Accounts'.

Nicki Minaj

The rapper who is joining forces with President Trump for the new kid investment initiative.

Michael Dell

The tech mogul and investor who has pledged over $6 billion to fund the 'Trump Accounts' program.

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What they’re saying

“Trump Accounts are the President's gift to the American people. They represent perhaps the most groundbreaking policy innovation of modern times.”

— Scott Bessent, U.S. Treasury Secretary (americantalk.live)

What’s next

The judge in the case will decide on Tuesday whether or not to allow Walker Reed Quinn out on bail.

The takeaway

The 'Trump Accounts' represent a major new government investment program aimed at providing all American children born in the mid-2020s with a financial head start, with the president's name directly attached to the initiative. The program has attracted significant corporate backing and will be officially unveiled at an upcoming Washington summit.