Billboard Promoting 'Trump Accounts' Debuts in Times Square

Treasury Department launches ad campaign for new kid-friendly investment accounts ahead of Washington summit

Jan. 28, 2026 at 7:47pm

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The Treasury Department has deployed a Times Square advertising campaign to encourage families to sign up for 'Trump accounts', a new investment program for children born between 2025-2028 that aims to provide an initial $1,000 government contribution. The accounts will be officially launched on July 4, 2026, the country's 250th anniversary. A summit in Washington, D.C. is planned to promote the new accounts, with appearances by President Trump, Treasury Secretary Scott Bessent, and rapper Nicki Minaj, who has pledged to donate hundreds of thousands of dollars to help fund the program.

Why it matters

The 'Trump Accounts' initiative represents a major policy push by the Trump administration to provide Americans with a government-backed investment vehicle, with the goal of boosting financial inclusion and helping families build wealth from an early age. The involvement of high-profile figures like Nicki Minaj is seen as an effort to generate broad public awareness and appeal for the new accounts.

The details

The 'Trump Accounts' were created under the One Big Beautiful Bill Act, which will provide $1,000 in seed funding for children born between January 1, 2025 and December 31, 2028. Parents can contribute up to $5,000 annually to the tax-deferred accounts, which will grow like IRAs. The money can be accessed by the account holders once they turn 18, for eligible expenses. Tech mogul Michael Dell has previously pledged over $6 billion to help fund the new accounts.

  • The Times Square ad campaign kicked off at midnight on January 28, 2026.
  • The 'Trump Accounts' will officially launch on July 4, 2026, the country's 250th anniversary.
  • The Washington, D.C. summit promoting the new accounts is scheduled for January 28, 2026.

The players

Donald Trump

The former President of the United States, whose name is being used for the new investment accounts.

Scott Bessent

The current U.S. Treasury Secretary, who is expected to reveal new corporate contributors to the 'Trump Accounts' program at the upcoming summit.

Mike Johnson

The Republican U.S. House Speaker from Louisiana, who is slated to attend the 'Trump Accounts' summit in Washington, D.C.

Nicki Minaj

The popular rapper who has joined forces with President Trump to promote the new 'Trump Accounts' initiative, and has pledged to donate hundreds of thousands of dollars to help fund the program.

Michael Dell

The tech mogul and investor who has previously pledged over $6 billion to help fund the 'Trump Accounts'.

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What they’re saying

“Trump Accounts are the President's gift to the American people. They represent perhaps the most groundbreaking policy innovation of modern times.”

— Scott Bessent, U.S. Treasury Secretary (nypost.com)

“And they are shaped by a simple vision: 'Every American a shareholder.'”

— Scott Bessent, U.S. Treasury Secretary (nypost.com)

What’s next

The judge in the case will decide on Tuesday whether or not to allow Walker Reed Quinn out on bail.

The takeaway

The 'Trump Accounts' initiative represents a significant effort by the former president and the current administration to promote financial inclusion and help families build wealth from an early age. The involvement of high-profile figures like Nicki Minaj is seen as a strategy to generate broad public awareness and appeal for the new accounts.