NBC's Olympic Stylist Dresses Talent Around the Clock

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Amy Acton, the founder and CEO of Acton Styling Group, is the exclusive stylist for NBC Sports' Olympic coverage. She oversees dressing more than 200 on-air personalities, including anchors, reporters, and commentators, in over 7,500 Ralph Lauren outfits across two weeks of the games. Acton and her team of 20 work around the clock between the U.S. and the host country to manage fittings, daily dressing, wardrobe organization, and last-minute changes for the talent.

Why it matters

Dressing talent for the Olympics broadcast is a massive logistical challenge that requires meticulous planning and coordination. Acton's role is critical to ensuring NBC's on-air personalities look cohesive and feel confident in their appearances, which is essential for delivering a polished and professional broadcast to millions of viewers worldwide.

The details

Acton's styling career began in the 1990s on "The Montel Williams Show" and she later became the stylist for NBC anchor Hannah Storm at the 2000 Sydney Olympics. She now styles over 200 people for NBC's Olympics coverage, including 20-25 on-air talent like Mike Tirico and Rebecca Lowe, as well as the "venue talent" who report from the Olympic sites. The process starts two years in advance, with fittings in New York and shipments to the host city a month prior. Acton's team of 20 people works around the clock between the U.S. and the host country to manage the massive wardrobe operation.

• Acton begins preparing for the next Olympics as soon as one games ends.
• Two years before the broadcast, Acton brings all the talent to New York for fittings.
• The venue talent also comes to the studio in New York for fittings and alterations.
• The clothes are shipped to the host city, in this case Milan, about a month prior to the games.

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