Lovesac and Summer House Star Amanda Batula Launch [SIT]UATIONSHIP Hotline to Help People Break Up with Their Couches

Reality star partners with furniture brand on playful Valentine's Day campaign encouraging people to ditch fleeting relationships in favor of those that last – starting with their couch

Published on Feb. 12, 2026

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This Valentine's Day, The Lovesac Company and Summer House star Amanda Batula are teaming up to tackle a relationship problem most people don't talk about: settling for furniture that doesn't serve them. In "[SIT]UATIONSHIP," a new campaign from Lovesac, Batula playfully calls on people to end their [SIT]UATIONSHIPS with couches that simply aren't serving them anymore, in favor of a relationship that actually goes the distance—a Lovesac couch that's built to last, designed to evolve, and here for life.

Why it matters

As more people find themselves in "situationships" in their personal lives, the campaign aims to highlight that people likewise settle for couches that are "just good enough." The campaign encourages people to be more intentional about the furniture they bring into their homes, opting for high-quality, comfortable, and long-lasting pieces.

The details

As part of the campaign, Amanda Batula and Lovesac are launching the Lovesac [SIT]UATIONSHIP Hotline, inviting people to call and share their own couch [SIT]UATIONSHIP stories for a chance to win a new Lovesac couch. From February 12 through February 22, callers can dial 1-866-SOFA-SZN and leave a message for Batula.

  • The campaign launched on February 12, 2026.
  • The Lovesac [SIT]UATIONSHIP Hotline will be open from February 12 through February 22, 2026.

The players

The Lovesac Company

A technology-driven company that designs, manufactures, and sells unique, high-quality furniture derived through its proprietary Designed for Life approach, which results in products that are built to last a lifetime and designed to evolve as customers' lives do.

Amanda Batula

A star of the reality TV show Summer House, who is partnering with Lovesac on the [SIT]UATIONSHIP campaign.

Shawn Nelson

The Founder and Chief Executive Officer of Lovesac.

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What they’re saying

“As I step into this new chapter and start designing my new space, I'm being really intentional about everything I bring into it. I'm done settling for things that are just 'good enough,' whether that's furniture or anything else in life. I want pieces that feel high-quality, comfortable, and built to last, and that's exactly what I found with Lovesac. If you're still in a [SIT]UATIONSHIP with your old couch, consider this your sign to finally upgrade.”

— Amanda Batula, Summer House star (PRNewswire)

“Too many people settle for a couch that's just 'good enough,' and over time breaks down further. At Lovesac, we obsess over the details from comfort to construction, so customers don't have to compromise. Our couches are designed for life, built to evolve with you, and made to deliver real comfort for decades. Once you experience comfy, durable, Lovesac-level quality, there's no reason to settle for a [SIT]UATIONSHIP with your old couch.”

— Shawn Nelson, Founder and Chief Executive Officer, Lovesac (PRNewswire)

What’s next

From February 12 through February 22, 2026, people can call the Lovesac [SIT]UATIONSHIP Hotline at 1-866-SOFA-SZN to share their own couch [SIT]UATIONSHIP stories for a chance to win a new Lovesac couch.

The takeaway

This campaign highlights the growing trend of people settling for furniture that doesn't truly meet their needs, much like the rise of "situationships" in personal relationships. By encouraging people to be more intentional about their furniture choices, Lovesac and Amanda Batula are promoting the idea that consumers should invest in high-quality, long-lasting pieces that will serve them well for years to come.