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Norwalk Today
By the People, for the People
Sanford C. Bernstein Cuts Booking (NASDAQ:BKNG) Price Target
Investment firm lowers price target on travel booking company's stock
Mar. 14, 2026 at 9:22am
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Sanford C. Bernstein, an investment research firm, has lowered its price target for Booking Holdings Inc. (NASDAQ:BKNG) stock from $5,407.00 to $4,698.00. The firm maintains a 'market perform' rating on the business services provider's stock.
Why it matters
Booking Holdings, the parent company of travel booking brands like Priceline and Kayak, has faced headwinds in recent quarters as the travel industry recovers from the COVID-19 pandemic. This price target cut from a major investment firm signals ongoing concerns about the company's near-term performance.
The details
In its report, Sanford C. Bernstein cited the challenging environment for the travel industry as a key factor behind the reduced price target for Booking Holdings. The firm also noted that other major investment banks, including Jefferies Financial Group and Oppenheimer, have recently lowered their price targets for BKNG stock.
- Sanford C. Bernstein issued its report on Wednesday, March 14, 2026.
The players
Sanford C. Bernstein
An investment research firm that provides analysis on various industries and companies.
Booking Holdings Inc.
The parent company of travel booking brands like Priceline, Kayak, and others, headquartered in Norwalk, Connecticut.
What’s next
Booking Holdings will report its next quarterly earnings on Wednesday, May 6, 2026, which will provide more insight into the company's financial performance and outlook.
The takeaway
The price target cut by Sanford C. Bernstein reflects the ongoing challenges facing the travel industry as it recovers from the pandemic. Investors will be closely watching Booking Holdings' upcoming earnings report for signs of improvement in the company's business.
