Niman Ranch Launches Domestic Regenerative Organic Beef Program

New program sets a new standard with USDA-graded Choice and Prime quality beef sourced from 105,000 U.S. acres.

Published on Feb. 26, 2026

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Niman Ranch, a pioneer in humane and sustainable meat, has announced the launch of its Regenerative Organic Certified® (ROC™) beef program. The program sources beef entirely from U.S. family ranches and is brought to market at meaningful scale, with a network of ranchers covering 105,000 U.S. acres and a roadmap to reach 250,000 acres by 2028.

Why it matters

With the U.S. cattle herd at a 75-year low, the domestic supply chain is under unprecedented pressure, just as demand for organic, grass-fed beef reaches an all-time high. Niman Ranch is actively re-shoring this supply by investing in a robust domestic option that rewards U.S. family ranchers for their stewardship while delivering the premium eating experience consumers demand.

The details

Niman Ranch's ROC™ beef program provides a transparent, domestic organic solution that not only heals the soil while supporting American ranching families, but also offers the quality and consistency of product that the Niman Ranch beef program is known for. The program features elite Angus genetics selected for superior marbling and rich flavor, 100% grass-fed and finished cattle, and regenerative management practices like high-frequency rotational grazing on diverse, organic forages.

  • Niman Ranch's ROC™ beef will be available starting this April as retail-ready ground beef and a sub-primal program for the fresh meat case and food service applications.
  • Later this year, the program will expand to a full case-ready set.

The players

Niman Ranch

A pioneer in humane and sustainable meat, launching a new Regenerative Organic Certified® (ROC™) beef program.

Regenerative Organic Alliance

The organization that oversees the Regenerative Organic Certification®, which is considered the gold standard for verifying soil health, animal welfare and social fairness.

Jordan Skinner

A fourth-generation Nebraska rancher raising Niman Ranch ROC™ cattle, with a goal to raise the best-tasting, highest-marbling grass-fed beef on the planet.

Dr. Hillary Dalton

Chair of the Regenerative Organic Alliance's Animal Welfare Standards Committee since 2020, celebrating Niman Ranch's new Regenerative Organic Certified® beef program as a significant step forward for the regenerative agriculture movement.

Matthew Dillon

Co-CEO of the Organic Trade Association, applauding Niman Ranch's effort to convert more U.S. ranchland to organic and serve as a catalyst for others to make organic a priority.

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What they’re saying

“Consumer demand for organic animal protein is exploding, and we don't see that trend slowing down in 2026 or beyond. It is perfect timing to have Niman Ranch expand into regenerative organic beef. We applaud their effort to convert more US ranchland to organic. We believe Niman Ranch can serve as a catalyst for others to make organic a priority for their farms and businesses.”

— Matthew Dillon, Co-CEO of the Organic Trade Association (bakercityherald.com)

“Antibiotic-free, hormone-free, organic beef is the way of the future. Our goal is to raise the best-tasting, highest-marbling grass-fed beef on the planet.”

— Jordan Skinner, Fourth-generation Nebraska rancher raising Niman Ranch ROC™ cattle (bakercityherald.com)

“As Chair of the Regenerative Organic Alliance's Animal Welfare Standards Committee since 2020, I am thrilled to celebrate Niman Ranch's new Regenerative Organic Certified® beef program, the first of meaningful scale partnering with domestic ranchers. This is a significant step forward for the regenerative agriculture movement, reflecting Niman Ranch's sustained commitment to high welfare, truly regenerative farming in the United States.”

— Dr. Hillary Dalton, Compassion in World Farming (bakercityherald.com)

What’s next

Niman Ranch's ROC™ beef will be available starting this April as retail-ready ground beef and a sub-primal program for the fresh meat case and food service applications. Later this year, the program will expand to a full case-ready set.

The takeaway

Niman Ranch's new Regenerative Organic Certified® beef program represents a vital investment in the future of American ranching and the health of our land and communities. By bridging the gap between regenerative stewardship and steakhouse-quality marbling, Niman Ranch is providing a transparent, domestic organic solution that supports family farmers and ranchers while delivering the premium eating experience consumers demand.