Vail Resorts Offers 20% Discount for Gen Z on 2026/27 Epic Passes

New "Young Adult" pricing tier slashes standard adult pass prices for those aged 13-30.

Published on Mar. 6, 2026

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Vail Resorts has announced a new "Young Adult" pricing tier for the 2026/27 season, offering a 20% discount on Epic and Epic Local passes for anyone between the ages of 13 and 30. This move is a direct response to the rising costs of mountain sports and aims to make skiing and snowboarding more accessible for younger generations.

Why it matters

The "barrier to entry" for mountain sports has been steadily increasing, pricing out many young people. Vail's new discount is a significant step towards making these experiences more affordable and inclusive for Gen Z and young millennials who prioritize experiences over possessions.

The details

The standard Epic Pass for adults 31 and over is set to launch at $1,089 for the 2026/27 season. However, the new "Young Adult" pricing tier drops that price to $869, a 20% discount. The Epic Local Pass will also see a 20% discount, falling from $809 to $649 for eligible young adults.

  • The new "Young Adult" pricing tier will be available for the 2026/27 ski season.

The players

Vail Resorts

A major ski resort operator that owns and operates multiple ski areas across North America, including Vail, Beaver Creek, Breckenridge, and Keystone.

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What’s next

Skiers and snowboarders aged 13-30 will be able to take advantage of the new discounted "Young Adult" Epic and Epic Local pass prices when purchasing for the 2026/27 season.

The takeaway

Vail Resorts' new 20% discount for Gen Z and young millennials on Epic and Epic Local passes is a significant move to make mountain sports more accessible and inclusive for younger generations who often face financial barriers to entry.