American Century Companies Boosts Crocs Stake by 144%

Investment firm now owns 1.38% of the footwear company's shares.

Published on Mar. 5, 2026

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American Century Companies Inc. increased its stake in Crocs, Inc. (NASDAQ:CROX) by 144.4% during the third quarter, according to a recent 13F filing with the Securities and Exchange Commission. The institutional investor now owns 717,402 shares of the textile maker's stock, valued at nearly $60 million.

Why it matters

Crocs has seen its stock price fluctuate in recent years, and major investment moves by large institutional investors like American Century can signal broader market sentiment about the company's prospects.

The details

According to the filing, American Century Companies added 423,817 Crocs shares to its portfolio during the third quarter, bringing its total ownership to approximately 1.38% of the company's outstanding shares. The investment firm cited Crocs' strong performance and growth potential as reasons for the increased stake.

  • The 13F filing covers the third quarter of the year.
  • American Century Companies made the share purchases during that quarter.

The players

American Century Companies Inc.

An investment management firm that oversees over $200 billion in assets.

Crocs, Inc.

A global footwear company known for its lightweight, foam-based clog designs.

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The takeaway

American Century's increased stake in Crocs suggests the investment firm sees strong growth potential in the footwear brand, which has navigated market fluctuations in recent years. This move could signal broader optimism about Crocs' future performance.