Crocs Closes 2025 on a Strong Note

Company highlights product newness, international momentum, and continued cash generation as key drivers

Published on Feb. 12, 2026

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Crocs (NASDAQ:CROX) reported its fourth-quarter and full-year 2025 earnings, stating it closed the year on a 'strong note' following a better-than-expected holiday season. Management highlighted product newness, international momentum, and continued cash generation as key drivers. The company outlined a 2026 outlook that assumes modest revenue pressure in the first half as it anniversaries strategic actions taken in late 2025, with improved trends expected later in the year.

Why it matters

Crocs is a global footwear brand known for its iconic clogs and has been working to diversify its product portfolio and expand internationally in recent years. The company's performance and outlook provide insights into consumer trends and the broader footwear industry.

The details

For the full year 2025, Crocs reported enterprise revenue of just over $4 billion, down about 2% versus the prior year. The Crocs brand generated roughly $3.3 billion in revenue, up 1%, while the HEYDUDE brand delivered $715 million, down 14%. In the fourth quarter, Crocs posted enterprise revenue of approximately $958 million, down 4% year over year, which management said represented a three-percentage-point improvement from the third quarter. Crocs brand revenue was $768 million, up slightly on a reported basis, supported by 11% international growth, while HEYDUDE revenue was $189 million, down 18%.

  • Crocs closed 2025 on a 'strong note' following a better-than-expected holiday season.
  • For the full year 2025, Crocs reported enterprise revenue of just over $4 billion.

The players

Crocs

A global footwear designer, developer and distributor best known for its lightweight, proprietary Croslite™ foam-clog construction.

Andrew Rees

Chief Executive Officer of Crocs.

Patraic Reagan

Chief Financial Officer of Crocs.

HEYDUDE

A brand owned by Crocs that the company acquired in 2022.

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