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Sterling Today
By the People, for the People
Extended Stay America Expands with New Select Suites in Colorado
The 104-room hotel in Sterling is the latest addition to the brand's growing portfolio.
Published on Feb. 21, 2026
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Extended Stay America has opened a new Select Suites-branded property in Sterling, Colorado. The two-story, 104-room hotel was developed by Colorado Hospitality Services and is located near key local landmarks. The accommodations include in-room kitchens, on-site laundry, Wi-Fi, an indoor pool, and a recreation room.
Why it matters
The expansion of Extended Stay America's Select Suites brand into Colorado reflects the company's strategy to grow its extended-stay offerings in markets with strong, year-round demand for this type of lodging. The Sterling location provides practical, home-like accommodations for long-term travelers in the region.
The details
The Extended Stay America Select Suites - Sterling features 104 guest rooms across two stories. The hotel was developed by Colorado Hospitality Services and is located near key local landmarks like Sterling Regional MedCenter, Sterling City Hall, and Northeastern Junior College. Guest rooms include in-room kitchens with stovetops, microwaves, and full-size refrigerators, as well as on-site laundry facilities, Wi-Fi, an indoor pool, and a recreation room.
- The new hotel opened in February 2026.
The players
Extended Stay America
An American hotel chain that specializes in extended-stay accommodations, with over 600 locations across the United States.
Colorado Hospitality Services
A Northglenn, Colorado-based hospitality development company that developed the new Extended Stay America Select Suites property in Sterling.
Bruce Rahmani
The owner of Colorado Hospitality Services.
Mark Williams
The managing director of franchise development for Extended Stay America.
What they’re saying
“Our goal is to provide guests with a reliable, comfortable place to stay that feels more like home.”
— Bruce Rahmani, Owner, Colorado Hospitality Services
“Extended Stay America continues to grow its Select Suites brand through strategic conversions, providing owners with a proven, scalable extended-stay model tailored to today's long-term travelers.”
— Mark Williams, Managing Director, Franchise Development, Extended Stay America
What’s next
The new Extended Stay America Select Suites property in Sterling is expected to cater to the strong, year-round demand for extended-stay lodging in the region, providing practical and comfortable accommodations for long-term travelers.
The takeaway
The expansion of Extended Stay America's Select Suites brand into Colorado demonstrates the company's strategy to grow its extended-stay offerings in markets with robust demand, providing practical and home-like accommodations for long-term travelers.
