Jayma Cardoso's Aspen: From Après to Late Nights

The nightlife impresario behind The Snow Lodge shares her must-visit spots in the ski town she calls home.

Mar. 28, 2026 at 1:00am

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Jayma Cardoso, the Brazilian-born nightlife impresario behind The Snow Lodge in Aspen, shares her favorite spots in the mountain town, from breakfast at Poppycock's to late nights at The Jade Room. Cardoso's Aspen routine includes early morning skiing, afternoons spent at The Snow Lodge and Bunny's Social Club, and evenings filled with music, caviar, and champagne.

Why it matters

As the operator of one of Aspen's most popular après-ski and nightlife destinations, Jayma Cardoso has an insider's perspective on the best places to eat, shop, and unwind in the iconic ski town. Her recommendations offer a glimpse into the vibrant social scene and luxury lifestyle that define Aspen's winter season.

The details

Cardoso's Aspen days start with breakfast at Poppycock's, followed by lunch at spots like White House Tavern, Big Wrap, or Hickory House. Afternoons are spent at The Snow Lodge and the Jade Room, an emerald-green space where performers entertain A-list clientele. Other favorites include Kenichi, Bosq, Casa Tua, and Pine Creek Cookhouse. Cardoso also loves the early morning quiet of Aspen, when she'll grab a coffee and walk through town as the snow falls. In the evenings, the action shifts to The Snow Lodge and the Jade Room, where the energy builds throughout the night.

  • Cardoso has run The Snow Lodge in Aspen for the past eight winters.
  • The Snow Lodge operates from December to March each year.

The players

Jayma Cardoso

A native Brazilian who has run The Snow Lodge in Aspen for the past eight winters, an alpine branch of Montauk's Surf Lodge located inside the St. Regis Aspen Resort.

Stephane De Baets

Cardoso's friend and partner, who recently acquired the Viewline Resort in Snowmass, where they are building an 'alpine cultural hub' with food, music, design, and community.

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What they’re saying

“Aspen, for me, is all about rhythm. Skiing in the morning, music at night, and those quiet in-between moments when the town feels almost still.”

— Jayma Cardoso

“Together, we're building something special: an alpine cultural hub where food, music, design, and community come together.”

— Jayma Cardoso

The takeaway

Jayma Cardoso's insider guide to Aspen offers a glimpse into the luxury lifestyle and vibrant social scene that define the iconic ski town during the winter season, from her must-visit dining and shopping spots to the rhythm of her daily routine.