Beverage Distributor to Lay Off 526 Workers, Including 139 in Loveland

Eagle Rock Distributing Co. LLC shutting down Colorado operations due to asset sale

Apr. 3, 2026 at 11:09pm

Got story updates? Submit your updates here. ›

A high-end, photorealistic studio still-life photograph featuring a collection of premium glass bottles and aluminum cans arranged elegantly on a clean, monochromatic seamless background, conceptually representing the impact of corporate strategy and market forces on the beverage distribution industry.The shuttering of a major beverage distribution facility in Loveland reflects broader consolidation trends impacting workers in the industry.Loveland Today

Nearly 140 workers at Eagle Rock Distributing Co. LLC's Loveland facility will lose their jobs on June 5 when the company shuts down its Colorado operations as the result of an asset sale. The layoffs are part of a larger reduction of 526 jobs across the company.

Why it matters

The closure of Eagle Rock's Loveland distribution center will have a significant economic impact on the local community, with nearly 140 workers losing their jobs. This is part of a broader trend of consolidation in the beverage distribution industry.

The details

Eagle Rock Distributing Co. LLC, a major beverage distributor, is shutting down its Colorado operations due to an asset sale. As a result, the company will lay off 526 workers across its facilities, including 139 employees at the Loveland location. The Loveland facility will cease operations on June 5.

  • The layoffs at the Loveland facility will take effect on June 5, 2026.

The players

Eagle Rock Distributing Co. LLC

A major beverage distribution company that is shutting down its Colorado operations due to an asset sale.

Got photos? Submit your photos here. ›

The takeaway

The closure of Eagle Rock's Loveland distribution center is a significant blow to the local economy, highlighting the challenges faced by workers in the beverage distribution industry as the sector continues to consolidate.