Natural Grocers and Rodale Institute Celebrate Earth Month with Ladybug Love Campaign

Annual initiative supports regenerative organic farming through pledges, purchases, and donations

Mar. 27, 2026 at 1:06pm

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Natural Grocers is teaming up with Rodale Institute for its annual Ladybug Love campaign during Earth Month in April 2026. The campaign encourages customers to support regenerative organic agriculture by making pledges, purchases, and donations that benefit Rodale Institute's farmer training programs.

Why it matters

The Ladybug Love campaign highlights the importance of beneficial insects like ladybugs in building healthy soil and a sustainable food system. Rodale Institute's research and farmer training programs are helping advance regenerative organic agriculture, which aligns with Natural Grocers' longstanding commitment to organic integrity and environmental stewardship.

The details

Through the Ladybug Love campaign, Natural Grocers will donate $1 (up to $25,000) to Rodale Institute for every pledge signed from April 1-30. Customers can also donate $1, $5, or $10 at the register, and for every Ladybug Zip Pouch sold, Natural Grocers will donate $2 to Rodale Institute. {N}power members who make or renew their pledge from April 1-15 will receive $5 off their purchase from April 22-24, and they'll also get a free limited-edition Earth Day-themed reusable bag and sticker with any purchase from April 22-24.

  • The Ladybug Love campaign runs from April 1-30, 2026.
  • Customers can make or renew their Ladybug Love pledge online from April 1-30, 2026.
  • {N}power members can make or renew their pledge from April 1-15, 2026 to receive the $5 discount and free reusable bag and sticker.

The players

Natural Grocers

A specialty retailer of natural and organic groceries, body care products, and dietary supplements, with a commitment to organic integrity, regenerative agriculture, and environmental stewardship.

Rodale Institute

A 501(c)(3) nonprofit dedicated to growing the regenerative organic agriculture movement through rigorous research, farmer training, and education.

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What they’re saying

“The Ladybug Love campaign highlights the essential role beneficial insects play in building healthy soil, resilient farms and a more sustainable food system.”

— Raquel Isely, Vice President of Marketing at Natural Grocers

What’s next

Throughout April, Natural Grocers will continue to celebrate Earth Month by sharing regenerative living insights and resources, culminating in a three-day Earth Day event from April 22-24 featuring deals, giveaways, and special offers for {N}power members.

The takeaway

The Ladybug Love campaign demonstrates Natural Grocers' and Rodale Institute's shared commitment to supporting regenerative organic agriculture and protecting beneficial insects, which are essential for building a more sustainable food system.