Northern Colorado Father of Eight Acquires Two Dickey's Barbecue Pit Locations

Jason Hubbard brings aerospace expertise to new barbecue business in Fort Collins and Greeley

Jan. 29, 2026 at 2:15pm

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Northern Colorado resident Jason Hubbard has acquired two local Dickey's Barbecue Pit locations in Fort Collins and Greeley, marking a career shift from the aerospace industry to the barbecue business. As a father of eight with deep ties to the region, Hubbard aims to create a welcoming community space for families to gather and enjoy "Legit. Texas. Barbecue."

Why it matters

Dickey's Barbecue Pit is a family-owned business that emphasizes community-focused ownership. Hubbard's acquisition of the Fort Collins and Greeley locations reflects the brand's strategy of empowering Owner Operators who are deeply rooted in their local communities.

The details

Hubbard brings his supply chain expertise from the aerospace industry to the Dickey's locations at 2721 S. College Ave in Fort Collins and 6628 W. 10th Street in Greeley. To celebrate the new ownership, the Greeley location will host a Guest Appreciation Event on January 31 to February 1, and the Fort Collins location on February 7 to February 8, offering in-store specials including $4.99 Pulled Pork Sandwiches, Buy One Get One FREE 2-Meat Plate, Buy One Sandwich Combo Get One 1/2 Off, and FREE Big Yellow Cup with Brisket Sandwich purchase.

  • The Greeley location will host a Guest Appreciation Event on January 31 to February 1.
  • The Fort Collins location will host a Guest Appreciation Event on February 7 to February 8.

The players

Jason Hubbard

A Northern Colorado resident and father of eight who has acquired two local Dickey's Barbecue Pit locations in Fort Collins and Greeley, marking a career shift from the aerospace industry to the barbecue business.

Dickey's Barbecue Restaurants, Inc.

The world's largest barbecue concept, founded in 1941 and serving millions of guests with "Legit. Texas. Barbecue." The Dallas-based family-run barbecue franchise offers several slow-smoked meats and home-style sides.

Laura Rea Dickey

The CEO of Dickey's Barbecue Restaurants, Inc., who stated that the brand is strongest when its restaurants are led by Owner Operators who are deeply rooted in their communities.

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What they’re saying

“Barbecue is about more than just great food; it's about bringing people together. As a father of eight, I know the importance of a community space where families can gather. I'm excited to apply my professional background to these locations and serve the Fort Collins and Greeley communities with the same dedication I give to my family.”

— Jason Hubbard

“We are a family business and we are strongest when our restaurants are led by Owner Operators who are deeply rooted in their communities. Jason's commitment to his family and his neighbors reflects the hospitality and care our brand was built on.”

— Laura Rea Dickey, CEO of Dickey's Barbecue Restaurants, Inc.

What’s next

To celebrate the new ownership, the Greeley location will host a Guest Appreciation Event on January 31 to February 1, and the Fort Collins location on February 7 to February 8, both offering in-store specials on those days.

The takeaway

Dickey's Barbecue Pit's strategy of empowering community-focused Owner Operators like Jason Hubbard reflects the brand's commitment to creating welcoming spaces for families and fostering a sense of local pride, even as it expands its national footprint.