Colorado Offers $100 Incentive to Quit Nicotine

State program aims to help adults kick the habit through free coaching calls.

Published on Mar. 9, 2026

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The Colorado Department of Public Health and Environment is offering a $100 incentive to adults who complete five coaching phone calls with the Colorado QuitLine, a free service to help people quit nicotine products. The money for the incentive comes from taxes on tobacco and nicotine products in the state.

Why it matters

Nicotine is one of the most addictive substances, and quitting can be extremely difficult. This program aims to provide free resources and financial incentives to help Colorado adults overcome nicotine addiction and improve their health.

The details

The Colorado QuitLine offers tailored coaching calls with trained tobacco treatment specialists, as well as access to nicotine replacement therapies. Completing five of these coaching calls qualifies participants for the $100 incentive payment. The program is funded by tax revenue from the sale of tobacco and nicotine products in the state.

  • The Colorado QuitLine incentive program is currently available.

The players

Colorado Department of Public Health and Environment

The state agency overseeing the Colorado QuitLine program and offering the $100 incentive to help adults quit nicotine.

Tiffany Schommer

The tobacco cessation supervisor for the State Tobacco Education and Prevention Partnership (STEPP) at the Colorado Department of Public Health and Environment.

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What they’re saying

“Nicotine is one of the most addictive substances on the market, so it's really challenging to quit... But when you pair coaching calls with a trained tobacco treatment specialist and therapies, medications or treatments, nicotine replacement therapy in this case, your likelihood of success goes up by about 5 times.”

— Tiffany Schommer, Tobacco Cessation Supervisor, STEPP (westernslopenow.com)

What’s next

The Colorado QuitLine is available to all Colorado residents aged 18 and older. Those interested can call 1-800-QUITNOW or visit coloradoquits.com to get started.

The takeaway

This program provides a valuable financial incentive and free resources to help Colorado adults overcome nicotine addiction, which can significantly improve their long-term health outcomes.