Cheba Hut Offers Free Munchies to Fans During March Madness

The 'toasted' sub chain is giving away a free Munchie item each week to Munchie Mob members with a $5 purchase.

Published on Mar. 2, 2026

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Cheba Hut, the marijuana-themed sandwich chain, is offering a five-week promotion during the NCAA basketball tournament where it will highlight one item from its Munchies menu each week and give it away for free to Munchie Mob loyalty members with a $5 purchase. The featured Munchies include the Brownie, Pretzel Nuggets, Cookies, Garlic Cheese Bread, and Krispy Bar.

Why it matters

Cheba Hut is capitalizing on the popularity of March Madness and the associated snacking and late-night cravings by offering a fun, free promotion to its loyal customers. This helps drive traffic and engagement during a key time for the brand, while also reinforcing its counterculture image and positioning as the go-to spot for 'munchie' cravings.

The details

From March 1 through April 6, Cheba Hut will highlight one item from its Munchies menu each week and offer it for free to Munchie Mob loyalty members with a $5 purchase. The featured items include the Brownie, Pretzel Nuggets, Cookies, Garlic Cheese Bread, and Krispy Bar. New Munchie Mob members can also score additional perks just by signing up, while existing members can find weekly limited-time offers in the Cheba Hut app.

  • The promotion runs from March 1 through April 6, 2026.
  • A new Munchie item will be featured each week during this five-week period.

The players

Cheba Hut

A marijuana-themed sandwich chain that has been serving 'toasted' subs and snacks in a chill, eclectic environment since 1998.

Munchie Mob

Cheba Hut's loyalty program that offers rewards and perks to its most dedicated customers.

Alex Kayne

The senior vice president of marketing for Cheba Hut.

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What they’re saying

“Our Munchies lineup is made for five weeks of non-stop hoops. Easy to share, hard to put down and perfect whether you're watching from tip-off to the last buzzer – or just showing up for the highlights.”

— Alex Kayne, Senior Vice President of Marketing (RestaurantNews.com)

What’s next

New Munchie Mob members can sign up through the Cheba Hut app or website to take advantage of the weekly free Munchie offers. Existing Munchie Mob members should check the app for details on the limited-time perks tied to each featured Munchie item.

The takeaway

Cheba Hut is tapping into the snacking frenzy of March Madness by offering a fun, free promotion to its loyal Munchie Mob customers. This helps drive engagement and traffic during a key time for the brand, while also reinforcing its unique counterculture positioning and appeal to those seeking tasty 'munchie' options.