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Columnist Slams 'Atrocious' 2026 Super Bowl Ads
Audrey Weishaar criticizes AI-generated ads and fatphobic messaging in this year's big game commercials.
Published on Feb. 24, 2026
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In an opinion piece, Audrey Weishaar, a columnist for The Rocky Mountain Collegian, harshly criticized the advertisements that aired during the 2026 Super Bowl, calling them "atrocious" and "awful." Weishaar took particular issue with an AI-generated SVEDKA vodka ad and a Mike Tyson-fronted "Make America Healthy Again" commercial, which she deemed fatphobic propaganda.
Why it matters
Weishaar's critique highlights growing concerns about the increasing use of AI in advertising and the perpetuation of harmful stereotypes and biases, especially around issues of health and body image. As major brands spend millions on Super Bowl ads, their messaging can have a significant impact on public discourse.
The details
Weishaar said the SVEDKA ad, featuring creepy AI-generated dancing robots, exemplified how companies are using artificial intelligence to cut costs on marketing. She argued this reflects a broader trend of AI being promoted as inevitable, even as it contributes to issues like the global water crisis. Weishaar also lambasted the Mike Tyson ad for the former boxer's fatphobic comments, calling it "gross" to use someone's death to promote anti-fat biases.
- The Super Bowl took place on February 2, 2026.
- The United Nations declared a global water bankruptcy two and a half weeks before the Super Bowl.
The players
Audrey Weishaar
A columnist for The Rocky Mountain Collegian who wrote an opinion piece criticizing the 2026 Super Bowl ads.
SVEDKA
A vodka brand that aired an AI-generated advertisement during the 2026 Super Bowl.
Mike Tyson
A former professional boxer who appeared in a fatphobic advertisement during the 2026 Super Bowl, sponsored by the "Make America Healthy Again" organization.
Make America Healthy Again (MAHA) Center Inc.
An organization led by RFK Jr. that sponsored the fatphobic advertisement featuring Mike Tyson during the 2026 Super Bowl.
What they’re saying
“I am not a huge fan of being advertised to, but marketing departments have always gone all out for these wildly expensive ads — u p until this year.”
— Audrey Weishaar, Columnist (The Rocky Mountain Collegian)
“Artificial intelligence is not the saving grace it's being advertised as. Your brain is a muscle, and as we were told in our early-education years, you need to use it to keep it functioning. When AI writes an email for you, that muscle atrophies. No matter what ads say, you do not need AI.”
— Audrey Weishaar, Columnist (The Rocky Mountain Collegian)
“It's insane to use the death of a person to promote fatphobic ideologies. It is gross.”
— Audrey Weishaar, Columnist (The Rocky Mountain Collegian)
The takeaway
Weishaar's critique highlights growing concerns about the use of AI in advertising and the perpetuation of harmful stereotypes, especially around issues of health and body image. As major brands invest heavily in Super Bowl ads, their messaging can have a significant impact on public discourse, underscoring the need for more responsible and ethical advertising practices.
