AEW Partners with Tom's Watch Bar for 2026 NFL Draft with Lucha Mask Giveaway

The wrestling company and sports bar chain will host high-energy draft watch parties across the country.

Apr. 17, 2026 at 3:52am

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A cubist, geometric painting featuring overlapping planes of bright team colors, capturing the dynamic energy and excitement of the 2026 NFL Draft and the partnership between AEW and Tom's Watch Bar.AEW and Tom's Watch Bar's partnership transforms the 2026 NFL Draft into an immersive, high-energy celebration for passionate sports fans.Denver Today

All Elite Wrestling (AEW) and Tom's Watch Bar have announced a national partnership for the 2026 NFL Draft. Tom's Watch Bar venues nationwide will host exclusive watch party experiences presented with AEW from April 23-25, 2026. As part of the deal, Tom's Watch Bar and AEW will give away a limited number of AEW NFL officially licensed Lucha masks representing local NFL teams.

Why it matters

This partnership allows AEW to further engage its passionate fan base by offering an immersive NFL Draft viewing experience, while also exposing the AEW brand to a wider audience of sports fans at Tom's Watch Bar locations across the country.

The details

Tom's Watch Bar is transforming the NFL Draft into a multi-night celebration, with high-energy watch party experiences featuring AEW branding and giveaways. Fans who visit Tom's Watch Bar locations during the draft will have a chance to win an exclusive prize package that includes two tickets to an upcoming AEW event and an AEW NFL officially licensed Lucha mask.

  • The 2026 NFL Draft will take place from April 23-25, 2026.
  • The AEW and Tom's Watch Bar partnership will run for the duration of the 2026 NFL Draft.

The players

Tom's Watch Bar

A sports bar chain known for delivering a game-day atmosphere with premium sound systems, stadium-scale screens, and efficient food and drink service.

All Elite Wrestling (AEW)

A global professional wrestling company that has built a passionate fan base through its emphasis on surprise, spectacle, and fan participation.

Tony Khan

The CEO, GM, and Head of Creative for AEW.

Brooks Schaden

The Co-CEO and Co-Founder of Tom's Watch Bar.

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What they’re saying

“In partnership with AEW, Tom's Watch Bar is transforming the NFL Draft into a multi-night celebration that brings together some of the most passionate fans in sports.”

— Brooks Schaden, Co-CEO and Co-Founder of Tom's Watch Bar

“All Elite Wrestling and Tom's Watch Bar are both powered by passionate, engaged fan communities, and this year's NFL Draft is sure to be an unforgettable event.”

— Tony Khan, CEO, GM and Head of Creative for AEW

What’s next

Fans can visit any Tom's Watch Bar location during the 2026 NFL Draft to enter for a chance to win an exclusive prize package that includes two tickets to an upcoming AEW event and an AEW NFL officially licensed Lucha mask.

The takeaway

This partnership between AEW and Tom's Watch Bar demonstrates the growing crossover between the worlds of professional wrestling and mainstream sports, as both brands look to engage passionate fan communities and deliver unique experiences.