Penner Family Acquires Stake in Colorado Rockies, Expanding Denver Sports Empire

New Rockies owners bring experience from Denver Broncos ownership, signaling potential for collaboration and innovation.

Apr. 13, 2026 at 2:57am

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A cubist-style painting featuring overlapping geometric shapes and planes in vibrant colors, conceptually representing the strategic partnership between the Penner Sports Group and the Colorado Rockies baseball team.The Penners' strategic investment in the Colorado Rockies signals a new era of collaboration and innovation in Denver's vibrant sports scene.Denver Today

The Penner Sports Group, led by Carrie Walton Penner and Greg Penner, has acquired a significant stake in the Colorado Rockies baseball team. This move expands the Penners' growing sports empire in Denver, which already includes ownership of the Denver Broncos. The Penners' strategic investment in the Rockies is seen as a testament to their understanding of the local sports culture and their commitment to aligning with the team's values and fan base.

Why it matters

The Penners' acquisition of a stake in the Rockies represents a consolidation of sports ownership in Denver, with powerful entities recognizing the value of investing in multiple teams. This could lead to new synergies, cross-team collaborations, and a more vibrant and competitive sports environment in the city.

The details

The Penner Sports Group, led by Carrie Walton Penner and Greg Penner, has acquired a significant stake in the Colorado Rockies baseball team. This move comes after the Penners recently took over ownership of the Denver Broncos. The Penners' strategic investment in the Rockies is seen as a testament to their understanding of the local sports culture and their commitment to aligning with the team's values and fan base. The Monforts, the Rockies' previous majority owners, will continue to be involved in the team's leadership, ensuring a balance of old and new perspectives.

  • The Penner Sports Group acquired a stake in the Colorado Rockies in April 2026.
  • The Penners recently took over ownership of the Denver Broncos.

The players

Carrie Walton Penner

Co-owner of the Penner Sports Group and part-owner of the Colorado Rockies.

Greg Penner

Co-owner of the Penner Sports Group and part-owner of the Colorado Rockies.

Walker Monfort

Continues to lead the Rockies' operations as part of the new ownership structure.

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What they’re saying

“We recognize the Rockies' significance, not merely as a baseball franchise but as a community pillar. This investment is a testament to the city's vibrant sports scene and the passion of its fans.”

— Carrie Walton Penner, Co-owner, Penner Sports Group

What’s next

The Penners' involvement in the Rockies is expected to bring new ideas and strategies to the team's management, potentially leading to a more vibrant and competitive sports environment in Denver.

The takeaway

The Penner Sports Group's investment in the Colorado Rockies represents a strategic move to consolidate sports ownership in Denver, leveraging the Penners' experience from the Denver Broncos to potentially drive innovation and collaboration within the local sports landscape.