Broncos Owners Greg and Carrie Penner Join Rockies Ownership Group

The Penners' strategic move positions them as architects of Denver's sports future.

Apr. 12, 2026 at 5:39am

Got story updates? Submit your updates here. ›

A cubist-style painting depicting a baseball game or match, with the players and field broken down into sharp, overlapping geometric shapes in a vibrant color palette, conveying the dynamic energy and strategic thinking behind the Penners' sports ownership moves.The Penners' strategic move to join the Rockies' ownership group signals a new era of sports dynasty-building in Denver.Denver Today

Greg and Carrie Penner, the owners of the Denver Broncos, have announced a minority investment in the Colorado Rockies. This move is seen as a strategic play to diversify their sports portfolio and build a sports dynasty in Denver, leveraging the success they've had with the Broncos franchise.

Why it matters

The Penners' approach to sports ownership, which emphasizes fan experience, player development, and community engagement, has transformed the Broncos. Their investment in the Rockies suggests they aim to replicate this model across Denver's sports landscape, potentially shaping the future of the city's teams and fan culture.

The details

The Penners' 40% stake in the Rockies gives them influence without control, allowing them to contribute their expertise while respecting the Monforts' existing leadership. The move is part of a broader trend in sports ownership, with the Penners positioning themselves as architects of a multi-team dynasty, similar to Stan Kroenke's empire. The Penners' focus on long-term strategy and community impact is expected to shape the Rockies' future, though they will need to tread carefully to respect the team's history and loyal fan base.

  • The Penners announced their minority investment in the Colorado Rockies in April 2026.

The players

Greg and Carrie Penner

The owners of the Denver Broncos, who are now investing in the Colorado Rockies as part of their strategy to build a sports dynasty in Denver.

Dick Monfort

The owner of the Colorado Rockies, who has praised the Penners' long-term thinking and approach to sports ownership.

Got photos? Submit your photos here. ›

What they’re saying

“Greg Penner is upfront and thinking long-term, which is exactly what we need for the Rockies.”

— Dick Monfort, Owner, Colorado Rockies

The takeaway

The Penners' investment in the Rockies is a strategic move that positions them as architects of Denver's sports future, not just caretakers of its present. Their holistic approach to sports ownership, which emphasizes fan experience, player development, and community engagement, has the potential to transform the Rockies and solidify Denver's status as a sports powerhouse.