Penner Sports Group Acquires Stake in Colorado Rockies

New ownership group aims to revitalize struggling baseball franchise

Apr. 11, 2026 at 4:09am

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A cubist, geometric painting depicting a Colorado Rockies baseball game, with the players and field broken down into sharp, overlapping shapes and planes of color.The Penner Sports Group's investment in the Colorado Rockies signals a new era of strategic roster-building and financial backing for the struggling franchise.Denver Today

The Colorado Rockies have announced that the Penner Sports Group has acquired a 40% minority ownership stake in the team. The Penner family, led by Greg and Carrie Walton Penner, are seen as a breath of fresh air for the struggling franchise, which has faced financial challenges and declining attendance in recent years. The new investment is expected to provide the Rockies with additional capital to pursue free agents and improve player development.

Why it matters

The Rockies have long been viewed as a cautious and inconsistent spender when it comes to roster building. The new Penner ownership group is expected to bring a more aggressive and financially-backed approach to the team, which could lead to significant changes and improvements on the field.

The details

The Penner Sports Group, which also owns a stake in the Denver Broncos, has acquired a 40% minority ownership stake in the Colorado Rockies. The Penners, led by Greg as CEO and Carrie Walton Penner as Board Chair, are seen as bringing a fresh perspective and financial resources to the struggling franchise. The new investment will allow the Rockies to retire outstanding debt and provide additional capital for roster improvements and player development.

  • The Penner Sports Group purchased a stake in the Denver Broncos in August 2022.
  • The Rockies announced the Penner Sports Group's 40% minority ownership stake on April 10, 2026.

The players

Penner Sports Group

A sports investment group led by Greg and Carrie Walton Penner, who also own a stake in the Denver Broncos.

Greg Penner

The CEO and primary owner of the Penner Sports Group, involved in the day-to-day operations of the Denver Broncos.

Carrie Walton Penner

The Board Chair of the Denver Broncos Foundation and a key figure in the Penner Sports Group.

Colorado Rockies

The Major League Baseball team based in Denver, Colorado, which has struggled with financial challenges and declining attendance in recent years.

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What’s next

The Rockies will look to utilize the additional capital provided by the Penner Sports Group to aggressively pursue free agents and make investments in player development, with the goal of turning around the team's recent struggles and improving their on-field performance.

The takeaway

The Penner Sports Group's acquisition of a minority stake in the Colorado Rockies represents a significant shift in the franchise's approach, as the new owners are expected to bring a more financially-backed and aggressive strategy to roster building and player development. This change in ownership could be the catalyst the Rockies need to revitalize their struggling team and reconnect with their fan base.