Penner Sports Group Acquires Largest Stake in Rockies

Broncos owners expand sports empire with minority ownership of MLB team

Apr. 11, 2026 at 5:34pm

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The Penner Sports Group, led by Broncos owners Carrie and Greg Penner, has acquired the largest minority stake in the Colorado Rockies baseball team. This strategic move allows the Penners to leverage their success with the Broncos to enhance the Rockies' position in the Denver sports market.

Why it matters

The Penners' dual ownership of the Broncos and now the Rockies creates opportunities for cross-promotion and shared resources between the two teams, potentially strengthening Denver's overall sports ecosystem. However, it also raises questions about how the Penners' influence will impact the Rockies' day-to-day operations and performance expectations.

The details

The Penner Sports Group, which owns the Denver Broncos, has become the largest minority owner of the Colorado Rockies baseball team. This partnership allows the Penners to diversify their sports portfolio while also leveraging their expertise and resources to benefit the Rockies organization.

  • The Penner Sports Group's acquisition of the Rockies' largest minority stake was announced on April 11, 2026.

The players

Penner Sports Group

A sports investment group led by Carrie and Greg Penner, the owners of the Denver Broncos.

Colorado Rockies

The Major League Baseball team based in Denver, Colorado.

Carrie and Greg Penner

The owners of the Denver Broncos and now the largest minority owners of the Colorado Rockies.

Monfort family

The continued leadership of the Monfort family, the majority owners of the Colorado Rockies.

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What they’re saying

“This partnership is a strategic move, leveraging the success and passion of the Broncos to enhance the Rockies' position in the market.”

— Author

“The Penners' involvement could potentially attract new sponsors, investors, and fans, reshaping the Rockies' future.”

— Author

What’s next

It remains to be seen how the partnership between the Penner Sports Group and the Colorado Rockies will evolve, but the move signifies a new era for the baseball team and the potential for a more robust sports ecosystem in Denver.

The takeaway

The Penner Sports Group's acquisition of the largest minority stake in the Colorado Rockies demonstrates the power of sports ownership as a platform for business and community engagement. While it raises questions about the Penners' influence on the team's operations, it also presents opportunities for cross-promotion and shared resources that could benefit Denver's sports landscape.