Rockies Sell 40% Stake to Broncos Owners

Ownership change seen as major boost for struggling MLB franchise

Apr. 10, 2026 at 11:05pm

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A cubist-style painting depicting a fragmented, geometric interpretation of a baseball stadium or game, with overlapping planes of color representing the dynamic energy and shifting perspectives of the sport.New ownership group aims to reshape the Colorado Rockies' future through strategic financial investments.Denver Today

The Colorado Rockies have sold a 40% stake in the team to the Penner Family, the same group that owns a majority stake in the Denver Broncos. The sale marks the first major ownership transaction for the Rockies in decades and is being celebrated by fans and reporters as a historic move that could significantly improve the team's financial flexibility and competitiveness.

Why it matters

The Rockies have struggled in recent years, including one of the worst seasons in MLB history last year. This ownership change is seen as a major opportunity to turn the franchise around and provide the resources needed to be more competitive in the talent-rich but salary cap-free MLB.

The details

The Penner Family, which owns a majority stake in the Denver Broncos, has purchased a 40% stake in the Colorado Rockies. This marks the first major ownership change for the Rockies in decades. Rockies reporter Suzie Hunter says the new ownership group's financial resources will give the team much more flexibility to pursue big free agent signings and trades to improve the roster.

  • The Rockies confirmed the ownership sale on Friday, April 10, 2026.
  • The Rockies had one of the worst seasons in MLB history last year.

The players

Colorado Rockies

A Major League Baseball team based in Denver, Colorado.

Penner Family

The ownership group that owns a majority stake in the Denver Broncos and has now purchased a 40% stake in the Colorado Rockies.

Suzie Hunter

A reporter for Guerilla Sports who covers the Colorado Rockies.

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What they’re saying

“It is definitely a historic day for the City of Denver and sports in Denver. It is incredible.”

— Suzie Hunter, Rockies Reporter

“Financially, this is enormous. This gives them so much financial flexibility to have the opportunity to go for bigger deals, bigger trades and huge free agent signings.”

— Suzie Hunter, Rockies Reporter

“For fans, this is an enormous step for the Rockies to be back in their good graces. Especially after the past couple years.”

— Suzie Hunter, Rockies Reporter

What’s next

The Rockies will now have significantly more financial resources to pursue top free agents and make trades to improve the team's roster and competitiveness.

The takeaway

This ownership change represents a major opportunity for the struggling Colorado Rockies to turn things around and become a more competitive team in MLB. The influx of financial resources from the Penner Family should allow the Rockies to be more aggressive in the free agent and trade markets, which could help them return to contention after years of poor performance.