Rockies Bring in Broncos Owners as Minority Partners

Penner Sports Group invests in struggling MLB franchise

Apr. 10, 2026 at 6:53pm

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A cubist-style painting depicting a baseball game broken down into sharp, overlapping geometric shapes in navy, green, and orange, conveying the concept of a sports franchise seeking a strategic turnaround.A new partnership between the Colorado Rockies and Denver Broncos owners aims to revitalize the struggling MLB franchise.Denver Today

The Colorado Rockies have announced a minority investment from the Penner Sports Group, which is owned by Denver Broncos owners Greg and Carrie Walton Penner. The move is an effort by the struggling MLB franchise to turn around its fortunes.

Why it matters

The Rockies have struggled in recent years, finishing near the bottom of the NL West division. Bringing in the Broncos ownership group, which has had success in the NFL, could provide new leadership and resources to help the Rockies become more competitive.

The details

The Penner Sports Group, owned by Denver Broncos owners Greg and Carrie Walton Penner, has acquired a minority stake in the Colorado Rockies. The Rockies are hoping the new investment and involvement from the Penner group will help the franchise turn around its recent struggles and become more competitive in the NL West.

  • The investment deal was announced on April 10, 2026.

The players

Colorado Rockies

A Major League Baseball franchise based in Denver, Colorado that has struggled in recent years.

Penner Sports Group

An ownership group led by Denver Broncos owners Greg and Carrie Walton Penner, which has acquired a minority stake in the Colorado Rockies.

Greg Penner

Co-owner of the Denver Broncos and part of the Penner Sports Group that has invested in the Colorado Rockies.

Carrie Walton Penner

Co-owner of the Denver Broncos and part of the Penner Sports Group that has invested in the Colorado Rockies.

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What they’re saying

“We're excited to partner with the Penner group and leverage their expertise and resources to help turn this franchise around.”

— Dick Monfort, Owner, Colorado Rockies

“As lifelong Coloradans, we're thrilled to invest in the Rockies and be a part of the effort to restore this team to its winning ways.”

— Greg Penner, Co-owner, Penner Sports Group

What’s next

The Penner Sports Group's minority investment in the Rockies is expected to close in the coming weeks, at which point the new ownership group will begin working to implement changes and strategies to improve the team's on-field performance.

The takeaway

The Rockies' partnership with the Penner Sports Group, which owns the successful Denver Broncos franchise, represents a significant shift in the team's leadership and a renewed effort to turn around the struggling MLB club. The infusion of new resources and expertise could be just what the Rockies need to become more competitive in the NL West.