Broncos Owners Make Major Investment in Colorado Rockies

The Penner Sports Group purchases 40% minority stake in the MLB franchise.

Apr. 10, 2026 at 5:41pm

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A cubist, geometric painting depicting a baseball game and the Denver skyline, with sharp, overlapping planes of color and shape representing the intertwined nature of the city's sports franchises.The Penner family's dual investments in the Broncos and Rockies aim to reshape the competitive landscape of Denver sports.Denver Today

The Penner Sports Group, which owns the majority stake in the Denver Broncos, has purchased a 40% minority share of the Colorado Rockies baseball team. This investment will help the Rockies retire outstanding debt and better compete financially with larger market MLB teams.

Why it matters

This move further solidifies the Penner family's commitment to Colorado sports, as they look to invest in and support both the Broncos and Rockies franchises. The Rockies will remain majority-controlled by the Monfort family, but the Penners' deep pockets and business acumen could provide a boost to the struggling MLB club.

The details

The Penner Sports Group, led by Greg Penner and Carrie Walton Penner, purchased the 40% minority stake in the Rockies. They will not be involved in the day-to-day management of the Rockies, as that will remain under the Monfort family's control. However, the Penners' investment will allow the Rockies to pay off outstanding debt and provide more financial resources to compete with larger market teams.

  • The Penner Sports Group purchased the Denver Broncos from the Pat Bowlen Trust in August 2022 for $4.65 billion.
  • The Penners are nearing completion of a new practice facility for the Broncos at Dove Valley, which the team plans to move into in June 2023.
  • The Penners are also working to secure a site for a new Broncos stadium, with a goal of opening it in 2031.

The players

Greg Penner

Co-owner and chairman of the Denver Broncos.

Carrie Walton Penner

Co-owner of the Denver Broncos.

Dick Monfort

Chairman and CEO of the Colorado Rockies.

George Paton

General manager of the Denver Broncos.

Sean Payton

Head coach of the Denver Broncos.

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What they’re saying

“We are excited to expand our commitment to the Denver sports community through a minority partnership with the Colorado Rockies. This investment from Penner Sports Group reflects our deep appreciation for what the Rockies mean to this region, the passion of their fans and our confidence in the future of the franchise.”

— Greg Penner and Carrie Walton Penner, Owners, Penner Sports Group

What’s next

The Penners are expected to continue their investment in the Broncos, including the completion of the new practice facility at Dove Valley and the pursuit of a site for a new Broncos stadium, with a goal of opening it in 2031.

The takeaway

The Penner family's investment in the Colorado Rockies, in addition to their majority ownership of the Denver Broncos, solidifies their commitment to the Denver sports market and their desire to provide the financial resources and support needed for both franchises to succeed.