Broncos Owners Acquire 40% Stake in Colorado Rockies

Greg and Carrie Penner expand their Colorado sports portfolio with MLB investment.

Apr. 10, 2026 at 8:33pm

Got story updates? Submit your updates here. ›

A cubist, geometric painting depicting a fragmented baseball game, with sharp, overlapping planes of navy, green, and orange, conveying the conceptual idea of a sports franchise undergoing a transformative change.The Penners' investment in the Rockies could signal a new era of ambition and competitiveness for Colorado's baseball team.Denver Today

Denver Broncos owners Greg Penner and Carrie Walton Penner have acquired a 40% stake in the Colorado Rockies baseball team. The Penners stated they will remain focused on the Broncos but look forward to being 'supportive, long-term partners' of the Rockies and MLB.

Why it matters

The Penner family's investment in the Rockies represents a significant shift in Colorado's sports landscape, as the owners of the Broncos now have a stake in the state's other major professional sports franchise. This could lead to synergies and cross-promotional opportunities between the two teams, as well as potential improvements to the struggling Rockies organization.

The details

The Penner Sports Group, separate from the Walton-Penner ownership group that owns the Broncos, has acquired the 40% stake in the Rockies. The Penners will not have any operational roles or day-to-day duties with the Rockies, but they are committed to being 'supportive, long-term partners' of the team and MLB. This is not the first MLB investment for the Walton-Penner family, as Rob Walton holds a 10% stake in the Arizona Diamondbacks.

  • The acquisition was announced on April 10, 2026.

The players

Greg Penner

Co-owner of the Denver Broncos and now a 40% stakeholder in the Colorado Rockies.

Carrie Walton Penner

Co-owner of the Denver Broncos and now a 40% stakeholder in the Colorado Rockies.

Rob Walton

Member of the Walton-Penner family and a 10% stakeholder in the Arizona Diamondbacks.

Colorado Rockies

The Major League Baseball team based in Denver, Colorado, now with the Penner family as 40% owners.

Denver Broncos

The National Football League team based in Denver, Colorado, owned by the Walton-Penner group.

Got photos? Submit your photos here. ›

What they’re saying

“We are excited to expand our commitment to the Denver sports community through a partnership with the Colorado Rockies. While our focus remains firmly on the Broncos, we look forward to being supportive, long-term partners of the Rockies and Major League Baseball.”

— Greg and Carrie Penner, Co-owners, Denver Broncos

What’s next

The Penners' investment in the Rockies is expected to bring new resources and expertise to the struggling franchise, potentially leading to improved performance and fan engagement in the coming seasons.

The takeaway

The Penner family's expansion into Colorado's baseball landscape, in addition to their ownership of the Broncos, solidifies their position as major players in the state's sports scene. This move could lead to increased collaboration and synergies between the two franchises, as well as renewed hope for Rockies fans that their team can become more competitive.