U.S. Hotel Results Show Strong Growth for Week Ending March 28

RevPAR increased 8.3% as major conferences boosted performance in top markets

Apr. 3, 2026 at 1:09pm

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A highly stylized, geometric illustration depicting the grand scale and sweeping perspectives of the travel industry, with smooth gradients and streamlined forms evoking the Art Deco style.The hotel industry's recovery continues, with major events and conferences driving increased travel demand in key markets.Denver Today

The U.S. hotel industry reported positive year-over-year performance metrics for the week ending March 28, with occupancy up 2.8%, ADR up 5.4%, and RevPAR increasing 8.3% to $113.81. San Francisco and Denver saw the largest gains, driven by major conferences in those cities.

Why it matters

The hotel industry's recovery from the pandemic continues, with major events and conferences helping to drive increased travel demand in key markets. This data provides insights into the health of the hospitality sector and consumer travel trends.

The details

According to data from CoStar, the top 25 U.S. hotel markets saw widespread performance improvements, with 18 of the 25 markets reporting increases in RevPAR. San Francisco saw the largest gains, with occupancy up 26.5% to 83.6%, ADR up 74.8% to $339.47, and RevPAR surging 121.1% to $283.76. This was driven by the 35th annual RSA Conference in the city. Denver also posted strong results, with occupancy up 20.2% to 71.1%, ADR up 23.5% to $158.39, and RevPAR increasing 48.5% to $112.56, thanks to the American Academy of Dermatology Annual Meeting.

  • The data covers the week ending March 28, 2026.

The players

CoStar

A leading provider of commercial real estate information, analytics and online marketplaces.

RSA Conference

An annual cybersecurity conference held in San Francisco.

American Academy of Dermatology Annual Meeting

The largest dermatology conference in the world, held in Denver this year.

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The takeaway

The hotel industry's continued recovery, driven by the return of major events and conferences, is a positive sign for the broader travel and tourism sector as it looks to rebound from the pandemic's impact.