Snooze Eatery Celebrates 20 Years with Pancake Flight Giveaway

Denver-based brunch spot offers exclusive Lollapalooza experience to mark milestone anniversary.

Apr. 3, 2026 at 1:52am

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A vibrant, silkscreen-style illustration featuring a repeating pattern of stacked pancakes with various toppings, conceptually representing the iconic Pancake Flight menu item that has become a signature of the Snooze Eatery brand.Snooze Eatery's signature Pancake Flight takes center stage in a bold, pop art-inspired celebration of the brand's 20-year anniversary.Denver Today

Snooze Eatery, a popular breakfast and brunch restaurant founded in Denver in 2006, is celebrating its 20th anniversary by offering a special SnoozeFest Pancake Flight giveaway. Three winners and their guests will receive a Chicago getaway that includes a private Pancake Flight jet experience, a four-night stay at the exclusive IC Chicago, VIP access to Lollapalooza, ground transportation, and branded merchandise. The Pancake Flight, one of Snooze's most popular menu items, allows guests to mix and match three flavors from a rotating lineup.

Why it matters

Snooze Eatery has grown from a single Denver neighborhood location to nearly 70 restaurants nationwide over the past 20 years, becoming an iconic brunch destination known for its bold flavors and creative twists on morning favorites. The 20-year anniversary celebration highlights the brand's commitment to providing a unique and memorable experience for its loyal customers.

The details

From April 15 to June 30, guests can enter to win the SnoozeFest experience by dining at any Snooze location and submitting their receipt online. The grand prize includes a private jet experience featuring Snooze's signature Pancake Flight, a four-night stay at the exclusive IC Chicago hotel, VIP access to the Lollapalooza music festival, ground transportation, and a branded merchandise package.

  • Snooze Eatery opened its doors in 2006.
  • The 20th anniversary celebration runs from April 15 to June 30, 2026.
  • The Lollapalooza music festival takes place from July 30 to August 2, 2026.

The players

Snooze Eatery

A breakfast and brunch restaurant founded in Denver in 2006, known for bold flavors, creative twists on morning favorites, and an experience that doesn't play by the rules. Snooze has grown to nearly 70 locations nationwide.

Brian Loeb

Executive Vice President of Marketing at Snooze Eatery.

Jordan Russell

Director of Brand Marketing at Snooze Eatery.

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What they’re saying

“The Pancake Flight absolutely put Snooze on the map, and our guests have kept us there ever since.”

— Brian Loeb, EVP of Marketing at Snooze Eatery

“At twenty years, most brands send an email and post on social media; we wanted to go big and do something that sets Snooze apart from other brands.”

— Jordan Russell, Director of Brand Marketing at Snooze Eatery

What’s next

The SnoozeFest Pancake Flight giveaway runs from April 15 to June 30, 2026, with the winners receiving their Chicago getaway experience during the Lollapalooza music festival from July 30 to August 2, 2026.

The takeaway

Snooze Eatery's 20th anniversary celebration showcases the brand's commitment to providing a unique and memorable experience for its loyal customers. By offering an exclusive Lollapalooza weekend getaway centered around its signature Pancake Flight, Snooze is setting itself apart from other restaurant chains and reinforcing its reputation as an innovative and experience-driven brunch destination.