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Colorado Auto Show Features 22 Manufacturers
Annual event showcases latest models, exotic supercars, and test drive opportunities
Apr. 3, 2026 at 10:38pm
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The Colorado Auto Show brings the thrill of the open road to downtown Denver, with a showcase of the latest automotive innovations and a chance to experience the power and style of the industry's top models.Denver TodayThe Colorado Auto Show is returning to the Colorado Convention Center from April 10-12, 2026, featuring 22 automotive manufacturers, exotic Italian cars, antique models, and a variety of test drive options for consumers to explore the latest vehicles on the market.
Why it matters
As the auto industry navigates challenges like tariffs, high interest rates, and the phasing out of electric vehicle tax credits, the Colorado Auto Show provides an opportunity for consumers to compare a wide range of new models side-by-side and find the right vehicle to meet their needs and budget.
The details
In addition to the 22 manufacturers on display, the show will feature an 'Automezzi' exhibit showcasing Italian exotic cars and motorcycles from brands like Ferrari, Lamborghini, and Maserati. The Forney Museum will also be bringing some of its antique vehicle models. Attendees will be able to test drive a variety of vehicles, including an Escalade with massage seats and TVs in the back. Other attractions include a mobile F1 racing simulator, an RC car racing challenge, and an expanded 'Colorado Adventure' area featuring boats, RVs, and ATVs.
- The Colorado Auto Show runs from April 10-12, 2026.
- The show is an annual event held at the Colorado Convention Center.
The players
Matthew Grove
CEO of the Colorado Automobile Dealers Association, which organizes the Colorado Auto Show.
Denver Racing Social
Will have a mobile F1 racing simulator at the event.
Morgan Adams Foundation
Sponsoring an RC car racing challenge at the show.
What they’re saying
“We're going to have 22 manufacturers out there, and you're going to be able to see everything side-by-side-by-side and figure out what's going to work for you price-wise, features-wise...find the car that's going to keep you going.”
— Matthew Grove, CEO, Colorado Automobile Dealers Association
“The cars that are really nice on the inside are really great. So last year, the escalade that we had in the Ride and Drive...the back seats are massage seats and they have great TV's like in every single seat.”
— Matthew Grove, CEO, Colorado Automobile Dealers Association
What’s next
Tickets for the 2026 Colorado Auto Show are now on sale on the event's website.
The takeaway
The Colorado Auto Show provides a comprehensive showcase of the latest automotive trends and technologies, allowing consumers to explore a wide variety of new models and features under one roof. As the industry navigates challenges, this annual event remains an important destination for car enthusiasts and shoppers alike.
