Bills' Disappointing Receiver Not on Trade Block

Keon Coleman expected to have a bounce-back season despite struggles in first two years

Mar. 5, 2026 at 11:20am

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Buffalo Bills wide receiver Keon Coleman has had a disappointing start to his NFL career, but the team is not planning to trade him this offseason. Despite missing games due to injury and discipline issues, the Bills' coaching staff and front office remain confident that Coleman can turn things around and have a breakout season.

Why it matters

The Bills are seeking a true No. 1 receiver to complement their high-powered offense, and Coleman was drafted in the second round in 2024 with the hope that he could fill that role. His struggles have been a concern, but the team's decision to keep him suggests they believe he can still develop into a valuable contributor.

The details

As a rookie in 2024, Coleman missed four games with various injuries and finished with 29 receptions for 556 yards and four touchdowns. In his second season, he started strong with eight catches for 112 yards and a touchdown in the season opener, but then only had 30 catches for 292 yards and three touchdowns the rest of the way, while again missing four games. Coleman also faced disciplinary measures, including being benched for missing team meetings.

  • Coleman was drafted by the Bills in the second round of the 2024 NFL Draft.
  • In his rookie season in 2024, Coleman missed four games due to injury.
  • In the 2025 season opener, Coleman had eight catches for 112 yards and a touchdown.
  • For the rest of the 2025 season, Coleman only had 30 catches for 292 yards and three touchdowns, while missing four more games.

The players

Keon Coleman

A wide receiver for the Buffalo Bills who was drafted in the second round in 2024 but has struggled with injuries and discipline issues in his first two NFL seasons.

Brandon Beane

The general manager of the Buffalo Bills.

Joe Brady

The head coach of the Buffalo Bills.

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What they’re saying

“I talked with their general manager Brandon Beane and their head coach Joe Brady. They both were adamant they think Keon Coleman's gonna have the best season of his career and they don't want to trade him.”

— Cameron Wolfe, NFL Network reporter

The takeaway

Despite Keon Coleman's disappointing start to his NFL career, the Buffalo Bills remain committed to developing him and believe he can turn things around and have a breakout season. The team's decision not to trade him this offseason suggests they see potential in the young receiver and are willing to be patient as he works to overcome his early struggles.