Frontier Group Shares Plummet as Analysts Downgrade Stock

Airline faces headwinds as it struggles to recover from pandemic downturn

Published on Mar. 2, 2026

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Shares of Frontier Group (NASDAQ:ULCC), the Denver-based ultra-low-cost carrier, plunged on Monday after several analysts downgraded the stock and lowered their price targets. The stock opened at $4.05, a significant drop from the previous close of $4.44, as investors reacted to the negative analyst commentary.

Why it matters

Frontier Group's struggles reflect the broader challenges facing the airline industry as it works to recover from the COVID-19 pandemic. The company's reliance on low-cost fares and ancillary revenue streams has made it particularly vulnerable to the drop in travel demand and increased competition in the budget airline segment.

The details

Several research firms, including Bank of America, Susquehanna, and Deutsche Bank, have recently downgraded Frontier Group's stock and lowered their price targets. The analysts cited concerns about the company's ability to maintain profitability and market share in the face of rising fuel costs, intense competition, and ongoing pandemic-related headwinds.

  • Frontier Group's stock price opened at $4.05 on Monday, March 2, 2026, down from a previous close of $4.44.
  • In January 2026, Susquehanna raised its price target on Frontier Group from $4.00 to $5.00, but maintained a 'neutral' rating on the stock.
  • In December 2025, Morgan Stanley decreased its price target on Frontier Group from $9.00 to $8.00 and maintained an 'equal weight' rating.

The players

Frontier Group

An ultra-low-cost carrier based in Denver, Colorado, and the holding company for Frontier Airlines.

Bank of America

A major U.S. investment bank that recently downgraded Frontier Group's stock and lowered its price target.

Susquehanna

A financial services firm that recently raised its price target on Frontier Group but maintained a 'neutral' rating on the stock.

Deutsche Bank Aktiengesellschaft

A global investment bank that downgraded Frontier Group's stock from 'buy' to 'hold' and set a $6.00 price target.

Morgan Stanley

A multinational investment bank that decreased its price target on Frontier Group from $9.00 to $8.00 and maintained an 'equal weight' rating.

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What they’re saying

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco resident (San Francisco Chronicle)

“Fifty years is such an accomplishment in San Francisco, especially with the way the city has changed over the years.”

— Gordon Edgar, grocery employee (Instagram)

What’s next

The judge in the case will decide on Tuesday whether or not to allow Walker Reed Quinn out on bail.

The takeaway

This case highlights growing concerns in the community about repeat offenders released on bail, raising questions about bail reform, public safety on SF streets, and if any special laws to govern autonomous vehicles in residential and commercial areas.