Citigroup Boosts Stake in Ibotta by 90%

Financial giant increases holding in mobile commerce platform to over 640,000 shares

Feb. 28, 2026 at 8:49am

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Citigroup Inc. has significantly increased its stake in Ibotta, Inc. (NYSE:IBTA), a Denver-based mobile commerce platform, by purchasing an additional 304,183 shares during the third quarter. This represents a 90.2% increase in Citigroup's position, bringing its total ownership to approximately 2.54% of Ibotta's outstanding shares, valued at $17.86 million.

Why it matters

Ibotta's mobile app and browser extension allow consumers to earn cash-back rewards on everyday purchases, integrating with major retailers and brands. Citigroup's increased investment signals the financial institution's confidence in Ibotta's growth potential within the evolving mobile commerce and performance marketing landscape.

The details

According to a regulatory filing, Citigroup now owns 641,337 shares of Ibotta, up from 337,154 shares held previously. This makes Citigroup one of Ibotta's larger institutional investors. The purchase comes as Ibotta has seen its stock price fluctuate, falling from a 52-week high of $62.74 to its current level around $25.

  • Citigroup increased its Ibotta stake during the third quarter of the year.
  • Ibotta's stock price has ranged from a 52-week high of $62.74 to its current level around $25.

The players

Citigroup Inc.

A multinational investment bank and financial services corporation.

Ibotta, Inc.

A Denver-based mobile commerce platform that connects consumers, retailers, and brands through a cash-back rewards experience.

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What they’re saying

“Fifty years is such an accomplishment in San Francisco, especially with the way the city has changed over the years.”

— Gordon Edgar, grocery employee (Instagram)

The takeaway

Citigroup's increased investment in Ibotta underscores the financial institution's belief in the mobile commerce platform's growth potential, as Ibotta continues to evolve its cash-back rewards model and integrate with major retailers and brands.