F1 Arcade Races Into Chicago's River North Neighborhood

New 70-simulator venue brings Formula 1 racing experience to the city

Feb. 27, 2026 at 2:47pm

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F1 Arcade, the official Formula 1 hospitality concept, is opening a new location in Chicago's River North neighborhood this summer. The 70,000-square-foot venue will feature 70 full-motion racing simulators, a rooftop terrace, and the brand's signature Octane Bar. The Chicago outpost will serve as the U.S. headquarters for F1 Arcade.

Why it matters

The arrival of F1 Arcade in River North is part of a broader trend of experiential entertainment venues that blend dining, gaming, and immersive experiences. The new venue is expected to attract Formula 1 fans and thrill-seekers alike, adding to the neighborhood's reputation as a hub for dining, nightlife, and attractions.

The details

The F1 Arcade Chicago location will take over the former Rock Bottom Brewery space at 1 W. Grand Ave. The two-level venue will feature 70 full-motion racing simulators that allow guests to compete at multiple skill levels, from Rookie to Elite. The simulators will sync with live Grand Prix watch parties, allowing guests to race while the real action plays on screen. The main floor will be anchored by the Octane Bar, which will offer a Chicago-inspired cocktail program and an elevated, shareable food menu. The venue will also feature a rooftop terrace, a first for the F1 Arcade brand.

  • F1 Arcade Chicago is expected to open in the summer of 2026.
  • The venue is currently accepting private event inquiries and group bookings, with an availability window listed for August 2026.

The players

F1 Arcade

The official Formula 1 hospitality concept, which is opening its first U.S. headquarters in Chicago.

McCaffery Interests

The developer that has been working to reposition the 1 W. Grand Ave. property, which previously housed a Rock Bottom Brewery.

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What they’re saying

“Bringing F1 Arcade to River North feels especially meaningful because our American home base is already in the city.”

— Jon Gardner, President of global development, F1 Arcade

What’s next

F1 Arcade is directing potential guests to its social media channels for updates on the Chicago location's opening date, ticket details, and sneak peeks of the new space.

The takeaway

The arrival of F1 Arcade in River North is a significant addition to Chicago's growing entertainment landscape, offering residents and visitors a unique, immersive racing experience that blends cutting-edge technology, elevated dining, and the thrill of Formula 1 competition.