Commercial Restoration Company Promotes Two Leaders to General Manager Roles

Hillary Ortiz and Melanie Winders take on expanded leadership responsibilities in Denver and Texas regions.

Published on Feb. 27, 2026

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Commercial Restoration Company (CRC), a leading national provider of commercial restoration and reconstruction services, has promoted Hillary Ortiz to General Manager of its Denver office and Melanie Winders to General Manager of the Texas region. These leadership advancements reflect CRC's continued growth and its commitment to developing leaders from within.

Why it matters

The promotions of Ortiz and Winders demonstrate CRC's focus on building a strong leadership pipeline and promoting from within, which can help ensure continuity, institutional knowledge, and a positive company culture as the business continues to expand.

The details

Ortiz, who has been with CRC for three years, has earned her team's trust and respect through her collaborative leadership style and commitment to excellence. Winders, who has been with CRC for two years, has demonstrated a clear ability to lead with structure, clarity, and purpose while strengthening engagement across her region. Both Ortiz and Winders will continue shaping regional growth, developing talent, and delivering exceptional service to clients in their new roles.

  • Hillary Ortiz has been with CRC for three years.
  • Melanie Winders has been with CRC for two years.

The players

Hillary Ortiz

The new General Manager of CRC's Denver office, where she has earned her team's trust and respect through her collaborative leadership style and commitment to excellence.

Melanie Winders

The new General Manager of CRC's Texas region, where she has demonstrated a clear ability to lead with structure, clarity, and purpose while strengthening engagement across her region.

Drew Armswood

The Vice President of CRC, who praised Ortiz's leadership and team-building abilities.

Tony Bevill

The CRC Regional Vice President, who praised Winders' leadership and ability to foster a positive, collaborative culture.

Commercial Restoration Company (CRC)

A leading national provider of commercial restoration and reconstruction services that is promoting Ortiz and Winders to General Manager roles.

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What they’re saying

“Hillary is a true team leader who has built complete respect from her team. She's always willing to assist wherever needed and consistently steps in to support both her colleagues and our clients.”

— Drew Armswood, Vice President of CRC (commercialappeal.com)

“I believe that leadership is about leading by example, being engaged, open-minded, and ready to grow alongside each other. I love to see people grow in their positions and truly believe in people's ability to shine.”

— Hillary Ortiz, General Manager, Denver (commercialappeal.com)

“Melanie is exceptionally well organized and leads with both accountability and heart. She holds her team accountable to their goals while fostering a positive, collaborative culture.”

— Tony Bevill, CRC Regional Vice President (commercialappeal.com)

“I'm excited to expand that momentum across Austin and Dallas to build stronger client relationships, create more opportunities for our team, and continue positioning the Texas region as a leader in our industry. There is so much potential here, and we're just getting started.”

— Melanie Winders, General Manager, Texas Region (commercialappeal.com)

The takeaway

The promotions of Ortiz and Winders to General Manager roles at CRC demonstrate the company's commitment to developing strong leaders from within, which can help ensure continuity, institutional knowledge, and a positive company culture as the business continues to grow.