Family Wins $1M Home From 2026 Super Bowl Commercial

Redfin giveaway of a Denver home draws nearly 250,000 entrants.

Published on Feb. 26, 2026

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A commercial during the 2026 Super Bowl from real estate company Redfin offered a prize of a $1 million home in Denver, Colorado. Redfin says nearly 250,000 people logged in hoping to find six clues hidden in the ads, which were about life changes and neighbors coming together. The Murphy family was announced as the winners of the life-changing house.

Why it matters

This promotion by Redfin generated significant interest and buzz around the Super Bowl, with nearly a quarter-million people participating in the contest. The giveaway of a $1 million home in Denver highlights the high cost of housing in some major U.S. cities and the appeal of winning a valuable property through a contest.

The details

Redfin's Super Bowl commercial featured clues about life changes and neighbors coming together. Nearly 250,000 people logged in to try to find the six hidden clues in the ads, with the Murphy family ultimately announced as the winners of the $1 million home in Denver.

  • The 2026 Super Bowl aired on February 26, 2026.

The players

Redfin

A real estate company that offered a $1 million home in Denver as a prize for a contest tied to its Super Bowl commercial.

The Murphy Family

The winners of the $1 million home in Denver offered by Redfin through its Super Bowl commercial contest.

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What they’re saying

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco resident (San Francisco Chronicle)

The takeaway

This Redfin promotion demonstrates the power of Super Bowl advertising to generate significant consumer engagement, even for a real estate company offering a high-value prize. The giveaway of a $1 million home in Denver also highlights the challenges of housing affordability in some major U.S. markets.