Clicta Digital Launches OTT and CTV Advertising Service as Streaming Ad Spend Surges in 2026

The Denver-based performance marketing firm aims to help businesses capitalize on the shift from traditional TV to streaming platforms.

Published on Feb. 26, 2026

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Clicta Digital Agency, an award-winning performance marketing firm based in Denver, announced the launch of its new Over-the-Top (OTT) and Connected TV (CTV) advertising service. This move positions businesses to capitalize on the rapid shift from traditional television to streaming platforms, as U.S. CTV advertising spend is expected to grow 14% year-over-year in 2026 and reach over $37 billion.

Why it matters

The launch of Clicta's new OTT and CTV advertising service reflects the broader industry trend where connected TV is becoming a cornerstone of modern media strategies. Unlike traditional broadcast TV, streaming campaigns allow for advanced audience targeting, AI-driven optimization, cross-device retargeting, and greater performance transparency - transforming television into a precision performance channel.

The details

Clicta's new OTT/CTV offering equips brands to reach engaged viewers with precision and performance. The service includes features like household-level targeting, real-time campaign optimization, cross-device retargeting, and access to premium streaming environments. Clicta integrates these streaming campaigns into a broader visibility ecosystem that includes search, paid media, and authority-building strategies to ensure brand visibility extends beyond impressions and into search discovery.

  • U.S. CTV advertising spend is expected to grow 14% year-over-year in 2026.
  • Clicta Digital announced the launch of its new OTT and CTV advertising service in February 2026.

The players

Clicta Digital Agency

An award-winning performance marketing firm based in Denver that announced the launch of its new OTT and CTV advertising service.

Ronald Robbins

The CEO of Clicta Digital, Inc. who stated that the double-digit expansion in CTV advertising spend reflects a broader trend where connected TV becomes a cornerstone of modern media strategies.

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What they’re saying

“U.S. CTV advertising spend is expected to grow 14% year-over-year in 2026. This double-digit expansion reflects a broader trend where connected TV becomes a cornerstone of modern media strategies.”

— Ronald Robbins, CEO of Clicta Digital, Inc.

The takeaway

As connected TV advertising continues its trajectory of growth in 2026, businesses that adopt streaming-first strategies now are positioned to not only increase reach but also deepen measurable engagement with key audiences by leveraging the advanced targeting, optimization, and performance transparency capabilities of OTT and CTV advertising.